Why One Of NZ's Most Loved Bakeries Chooses To Work 22 Hours A Day

StoryBites

StoryBites

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In an instant-success-driven world, it’s easy to forget the value of faithfulness, longevity, and dedication to the craft. That’s why three years ago, when we first met Sam Ellis — co-owner of Grizzly, widely regarded as one of Christchurch's most loved bakeries — we knew this story had to be told.

Little did we know, the culture of obsession and trust resulted in an operation that has grown far beyond our wildest expectations. The StoryBites crew spent 12 hours (out of their standard 22) meeting, and learning from some of the most humble yet skilled bread and pastry bakers we've ever met. From perfectly balanced pastries to robust and flavourful sourdoughs, Grizzly pumps out thousands of items every single day for both wholesale and retail customers; and this is how they did it.

In this StoryBites food documentary, we explore what makes Grizzly more than just a bakery—it’s a culture of obsession, trust, and relentless pursuit of excellence. From learning how to make sourdough and how to make Montreal style bagels, to tasting what might just be freshest best croissants in the business, we spent 12 hours (out of their standard 22) immersed in the rhythm of their kitchen.

If you're wondering what to eat in New Zealand or where to eat in Christchurch, this is your answer. With thousands of loaves and pastries baked daily, from flavour packed vegetarian sandwiches to robust sourdoughs, Grizzly has something for everyone—including inspiration for the best vegetarian recipes.

Follow Grizzly: Instagram: grizzlybakedgoods
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