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Why Did BTS Thank VMAs and Rejected Grammy

Asian Entertainment and Culture

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Why BTS chose to reject the Grammy Asian Pop category while celebrating recent VMA wins. We analyze their push for fair recognition.

This video explores the nuanced career trajectory of BTS as they continue to challenge industry labels. Rather than distancing themselves from their roots, the group is advocating for their music to be judged on its own merits rather than through the restrictive lens of K-pop classification. We break down why they are resisting the industry tendency to reduce their global impact to a specific ethnic category.

We also examine the decade of work behind their current standing and why they opted out of submitting to the Grammy Asian Pop category. By looking at their recent award success, we can better understand how they are navigating the tension between their origins and the global stage. This is essential viewing for anyone tracking how BTS is redefining artist categorization in the modern music industry.

Subscribe for weekly industry updates and legal breakdowns, and let me know your thoughts on these categorization debates in the comments below.

Donate for the documentary and book to document the impact of BTS https://www.gofundme.com/f/bts-comeba...
Donate: donate.asianeac.com
Patreon: Patreon: asianEAC
Website: http://AsianEntertainmentAndCulture.com
Talk to me anytime: Twitter: AsianEAC
For more personal stuff:
Instagram: iamfairlane
Twitter: iamfairlane

20 Comments

@VickiBrown-t9i 6 days ago

The reason why the VMAs been a lot was because we army could vote. And I’m happy to say I was part of that at 75. I got our boys in amongst all the other army.

@SoCalSandra 6 days ago

My feeling about the AMA & VMAs 'K-pop' vs Grammys 'Asian Pop' categories is that K-pop is an industry and BTS has never denied that they were born out of the Korean-based industry so they are okay with the label of K-pop. It's fully Korean. And it got them to where they are now... to where they actually broke out of that industry to become known worldwide and no longer limited to k-pop but not denying how they got there.

The 'Asian Pop' category is
a) a non-existant genre of music
b) uses language to limit the participants
c) incorrectly throws artists from a variety of diverse countries including Korea into to 1 homogeneous box. Not a good look for the Grammys.

Bottom line: BTS knows how to use their influence strategically to subtly direct public perception. So proud of them!

@Dyla9i1 6 days ago

BTS thanked armies not VMAs

@just_watching_by_jhagsasjdueka 6 days ago (edited)

VMA is a voted award and I think BTS values it more BECAUSE it's a fan voted and ARMYs voted for them.
If you don't thank your fans after they spended one month voting for you the fans may get the idea that you wouldn't care if you lost and stop voting in the next awards.
Great video as always

@tanjatack 6 days ago

BTS should have been nominated for Best Album as well 💜💜

@VickiBrown-t9i 6 days ago

You know what you’re describing it’s like it shows how intricately intelligent these men are. They are thinking ahead and strategically. Just absolutely fantastic and amazing.

@AmyC_BTS 6 days ago

Army voted, VMAs did not pick who won.

@melissawhite5116 6 days ago

BTS really does have to be the people that do this. They will change things for everyone. BTS paved the way is the saying for a reason. Love your content 🫰💜🫰

@ktdreams77 6 days ago

Another important plus for the VMA is the separation of group category and collaboration. Winners of Duo Group at Grammys have been going to famous collaborations rather than a duo or group as a single entity. This has been part of the discussion of needed change for Grammys for years now, but especially mentioned as part of the discussion following BTS decision not to submit this year.

@angelacurtis4456 6 days ago (edited)

I voted also. BTS Silver Army. Proud of our guys.

@CarVivLie 6 days ago

First, BTS doesn't submit to VMA's, like they have to do for Grammy's. BTS was simply thanking the fans because BTS was only in the fan nominated categories. They were left out of the non-fan voting categories, i.e. Artist of the Year. I don't think BTS cares about the VMA's.

@Department_of_Justice 6 days ago

Instead of changing what genre they're being pigeonholed in, BTS is redefining what Kpop means.

@ft-55555 6 days ago

It's because the VMAs have never had a problem giving Kpop acts awards for general, non-genre specific categories.

The Grammys have yet to give any Kpop act an award in a general music category. So, when they all of a sudden created the "Best Asian Pop Performance" category, it was an obvious attempt to give BTS a lesser award to keep fan interest in the show while, once again, denying Kpop acts awards in prestigious general music categories.

@PatriciaPalmer-o3e 6 days ago (edited)

❗ARMY always wins !
They support Giants 〰️
They DEFINE loyalty !

@hujmin 6 days ago

There's no such thing as asian pop. I think that's what bts is rejecting. They are all different and unique. You can retain your identity in your songs but not be defined by them solely. And worse still, to be all mashed into asia pop makes no sense.

@TheNikkiTimm 6 days ago

I think BTS has realised the west would never give them and their music the full respect they deserve. They probably dont see the award the same as they use to, their music is bigger than those awards

@nicolecmke 6 days ago

I'm so surprised that Arirang hasn't been nominated for album of the year at award shows.

@RadicalValkyrie 6 days ago (edited)

Thank you to all international Army for ARIA (Australian award) voting so far!

@Paguilera 6 days ago

WOW! You broke down your assessment exactly as many of us ARMY see it! In a very succinct, real and fan-friendly way! Thank you Ms. Fairlane🙏 BTS and Army have come a long way. They put in their sacrifices and extreme efforts and Army is supporting them and helping push them to the next level in the industry in any way we can. They role-modeled sincerely with their sweet philanthropic donations for their causes and Army followed suit. I thank you Ms. Fairlane as a wonderful Army and I thank all Army like J-Hope did, you are as incredible as our BTS ARE! Look what they have achieved and look at what all the incredible Army has done right next to them! This special artist and fandom power, healing and love will never happen again (I think).💜🥹 BTS paved the way, APOBANGPO.

@2105-j7u 6 days ago (edited)

BTS was asked to be on the Grammy Show for ratings but weren’t award worthy. That’s not nice. The VMA awards are fan based and the awards are announced before the show. The VMAs seem like a fair and level playing field.