Canada's New Invention Could Replace the .38 Special Forever

You are standing at the counter of a gun store in Canada.
The glass is smudged from a thousand elbows. Behind the clerk, the wall is stacked with cardboard boxes in red and yellow and green, each one stamped with a caliber and a brand, each one priced on a little paper tag. You ask for a box of .38 Special. The clerk reaches up, pulls one down, and sets it in front of you. Fifty rounds. Federal American Eagle, 158-grain lead round nose. It is the plainest ammunition on the wall. It is what you buy when you are not trying to impress anyone.
You look at the price. About $36.