I too can't watch ITV as broadcast due to the frequency and length of adverts, so now all ITV viewing is either recorded or on VOD, that way I skip the ads.
the point here is that ITV is a business, programmes cost money, adverts bring in money. I don't work for ITV and I would love it to be back where it was in the good old days (70's, 80's) but theres so much competition now. I expect there will be ads inside programmes (american style) soon enough, if everyone is skipping the ad breaks.
The new logo and look don't exactly remind me of the look from the early 00's, which was my favourite. I hope the ITV watermark is temporary. It MUST be removed as soon as possible.
It's ok for ITV-2 and Player. C-ITV why fix it? Can you imagine breaking news and this logo pops up when the same typeface is used for C-ITV. No colour block or camouflage can help it.
Rebrand in a Nutshell | ITV
ITV
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You might have noticed a few changes on ITV. Here's a quick guide to what's changed and why. http://www.itv.com