I like the fact that a lot of stuff from Japan came naturally pixelated

No wonder these rims are so expensive compared to other brands. Amount of work put into it is on another level.

I love that they even showed the TE-37s for the example. Just shows why that’s the cleanest wheel that style 😂

I can see why they stopped the “how it’s made” series. Only companies like rays are proud enough to show behind the scenes in these days. This is next level.

I love the late 90's-early 00's tone of this ad. Glory days when marketing had way less bullshit than today.

These wheels are a work of engineering art.  Just incredible.

it's astonishing to see the amount of engineering needed to make a single wheel

How It's Made RAYS

this makes me wanna buy a wheel for no reason and just admire it's beauty.

20 years after seeing these for the first time in a Super Street issue, I finally ponied up the cash and bought a set of TE-37's.  For anybody curious, it's shocking how light and strong they are. It isn't sales gimmicks or hyperbole. They really are that good. You can feel a big difference even on a stock car.  Don't buy junk, cast knock-offs of these wheels.  They're not even close to the real thing. Yes, real RAYS wheels are expensive, but hey that's why there's Up-Garage and Croooober.  Buying them 2nd hand is a great and often very affordable option.

Mad respect to Rays, incredible to see the amount of details and tests done

I like how they blurred a knurling wheel like that's some super secret process nobody else knows how to do 😂

Man. Nothing beats professional Japanese build quality! ♥️

I laughed so hard when the knurling bit was pixelated like some sort of Japanese hentai.

Hate the fact some companies confused customers calling billet wheels forged wheels.THIS is a proper forged wheel!

やっぱり選択肢はRAYSしかないな。

何回観ても飽きない。車を乗り換えたら 37 SONICに決まり！

Impressive.  But is Ray the only employee?  Lol

Shoutout to that suction cup holding up a slab of aluminum.

Hey wait, you completely skipped over the step that shows how you remove the material from between the spokes.

Incredible technology.  Japan is amazing.