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Learn how to identify a North Star Metric (NSM), connect it with supporting Growth KPIs, and build a growth dashboard that turns product data into actionable decisions.

In this video, we cover:

• North Star Metric (NSM) — understand how to identify the metric that reflects core customer value and long-term product growth
• One Metric That Matters (OMTM) — understand how short-term tactical focus differs from the long-term NSM
• Growth KPIs — use supporting metrics across acquisition, activation, retention, revenue, and referral
• Choosing an NSM — explore key criteria such as customer value, measurability, actionability, frequency, and controllability
• Growth Dashboard — structure your NSM and KPIs into a product growth health monitor
• From Metrics to Action — use dashboard insights to identify bottlenecks, test experiments, and track impact
• Real-World Example — explore how Airbnb's growth challenges can be connected to metrics, experiments, and measurable outcomes

From NSM → KPIs → Dashboard → Action, this video shows how product teams can connect metrics to decisions and growth experiments.

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