Have you ever thought, "Roasting coffee seems difficult..."?

With its image as a craftsman-like process, and the idea that even slight differences in heating can change the taste, it's easy to feel overwhelmed and unsure where to begin.

Takahashi, who started roasting coffee as a hobby 10 years ago and now works in sales for roasting machines at Daiichi Denka Co., Ltd., once faced the same dilemma.

Through visiting many customers' shops and advising them on roasting, he arrived at the idea that "there's no single right answer, so start simply and focus on roasting without failure."

In this video, we'll clearly explain this approach through lectures and then actually roast Colombian coffee using the Stronghold S7X roasting machine.

We'll also discuss real-world insights, such as distinguishing bean hardness by "sound" and judging the timing for increasing the heat!

While the explanation uses the S7X,

it may offer helpful hints for those who want to start roasting or those currently struggling with their roasting. Please watch until the end.

☕️ Table of Contents (Timestamps)
0:00 The Misconception That Roasting is Difficult
1:39 Takahashi's Self-Introduction (10 Years of Roasting Experience / Certified Coffee Appraiser Exam)
2:31 What is Roasting?
5:00 High Heat vs. Low Heat: Differences in Flavor Direction
8:23 Understanding the Heat Source of the S7X
13:02 Explanation of Heat Design on a Whiteboard
25:04 Roasting Demonstration Starts!
38:42 Review / Differences from Competition-Oriented Roasting
⚙️ Equipment Used
Stronghold S7X
https://www.daiichifl.com/products/de...

👤 Cast
Yuta Takahashi (Sales Department Manager, Daiichi Denka Co., Ltd.)

🏢 Inquiries
For inquiries regarding the products and equipment introduced in this video, or for inquiries about introducing them to your cafe's menu, please feel free to contact us through the Daiichi Denka official website!

Official Website: https://www.daiichifl.com/

#CoffeeRoasting #RoastingIntroduction #Stronghold #S7X #DaiichiDenka #HomeRoasting #CafeOpening

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【Barista Training & Seminars】
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【Inquiries】
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【Showroom Reservation】
https://www.daiichi-mottainai.com/sr/

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【About the Comments Section】
Thank you for your always warm comments!

We want the comments section to be a place where everyone can enjoy discussing coffee. Therefore, comments containing slander or offensive language may be deleted or hidden at the discretion of the channel management.

Thank you for your understanding and cooperation in creating a wonderful community.

[Regarding the featured baristas]
The baristas appearing in the video (exclusively employed by Daiichi Denka Co., Ltd.) receive no compensation or incentives for their appearance. Similarly, they do not receive any sales incentives for machine sales.

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