You would know it's a British car even if you never heard of Morgan. Amazing design in a sea of todays car design atrocities... Well done.

Please don't limit it too much. This interpretation deserves to trickle out over the next 100 years.

You could not have said it better… Please ignore where the industry is heading, and continue to produce a pure car for the true enthusiasts. Keep it simple, drivable, enjoyable, analogue as much as possible, and most important FUN… Fun to drive, but equally fun for the passenger, it delivers a unique fun experience

As a very young man in my late teens I was given the opportunity to take an apprenticeship working for a Morgan dealer in the Uk,  and I can honestly say it was the most rewarding experience I’ve ever had in my entire working career,  I have had the privilege of being able to drive many different cars super cars and vintage cars as well,  the most exciting car I’ve always wanted was the old 1991-2 +8 model it was hands down the most amazing feeling to have the sound and driving experience. The new +6  is by far more powerful and much faster but the excitement is just soft and stifled and I think the new technology is making it all less exhilarating

This is one of the most beautiful cars in the world. Exceptional.

That is approaching the XK120, especially in white.

the car is beautiful, but please heed one piece of advice: Morgan is getting far too expensive, the prices are too high. Make sure that the cars don't get more expensive every year and become unaffordable for many fans. You don't have to drift into the absolute luxury segment, even if the margins may be very tempting. The DNA of an honest driver's car with soul will be lost to a certain extent and at some point the Morgan myth will also be lost. 140,000 euros for an attractively equipped Morgan Plus 6 is already far too much and is aimed at buyers who don't care whether they spend 20,000 euros more or less - more is better. But these buyers are not loyal and will move on to the next object of desire as soon as one presents itself. Look at the tragedy of Lotus and Jaguar with electrification and the accompanying image change.

If only Pininfarina was still designing for Ferrari. What a beautiful car!

Boat on wheels .. Now i understand the no top and short windshield and wood wrap around ❤❤

For some reason, Jenson Button and Morgan Motors comes to mind as a match made in heaven.

The Midsummer is the best looking car Morgan has ever produced. I can only hope in my life I can get enough money to afford the whole lineup, but it's looking like it'll be half a million just to get the Aeromax and Midsummer!

Amazing effort, only to be  ruined by that shitty low-rent BMW shifter

That thumbnail shot tho….. gorgeous wood trim.

I needs a regular windshield

Thing thing is absolutely gorgeous. Been to the Morgan factory and it’s impossible not to love what Morgan does - one of Britain’s great companies - engineering, eccentricity and craft all together. Got an old classic currently but Morgans are probably the only new things that would tempt me away ❤

I love that you are selling a concept car with a design that is unlike anything now available. Stunning design and a fantastic cooperation.

Fantastic video Morgan! It was so fascinating to see two legendary companies come together and create such a masterpiece.

Beautiful car.

Stunning, just art

watching these ones who share the same thinking about cars as you is just a bless