Thanks for your analysis and I have to say I agree with most of the points. However, being a BMW, addict, I bit and leased the 840i, a  couple of months ago, taking advantage of the fact that is not moving , I got a fairly good lease deal,and I liked  the sleek look.  As a 64 year old grandma, who likes a good looking, comfortable fast car, I believe it meets my needs.  I feel the marketing of the car is all wrong, it should be more to the exec, or retiring exec, not for its speed.  In fact the loud fake race noise annoys me. However, I have driven on long trips and find it very comfortable.  I am indeed enjoying, and even though I live in the DMV, I have not seen another on the road.   OBTW, I hate SUV’s.   Just my girly girl thing.  Yet we own one(1)

Just picked up a 2022 , for 47k, with 20k miles. Clean car, 1 owner, no accidents.
This included the driver assist package...
Driving Assistance Professional Package (ZDY) $1,700
Extended Traffic Jam Assistant (5AR)
Active Driving Assistant Pro (5AU)
Yep, I'm an older person... 61... this is the road trip vehicle... very comfortable. and for a car that had a 95k MSRP, I feel like I stole it.

Ben, as much I do appreciate your analysis, it's worth noting that the coupes and convertibles are meant for a smaller segment of the market. They appeal to a smaller section and they need to serve that market as well...they are niche and therefore they don't need to be every where or else they will lose their appeal.

Always enjoy your content Ben.

I am a current M850 i GC owner. I bought the car for one reason and one reason only, looks. I think it`s one of the best looking cars out there today.  The Audi RS 7 is a strange looking bird (imo) and the Panamera just looks like a hunchback. The S Class is a real competitor but the price is about 30 k higher (same specs) than the BMW. I think the 850 is actally a deal all things considered and I enjoy driving the car. It also gets a lot of attention and people ask what it is. Mine was 105 K  custom ordered  from Germay and for that money I barely get a Porsche 718, nowhere near what a base 911 goes for.

Hi Ben, I have been driving a 640d convertible for three years now and it is really suitable for long journeys and especially with the roof down.  BMW rolled out the new 8 which is actually the new 6, I had a test drive of the new 840d and I tell you it’s the same car it behaves the same everything is the same.  I really like your way of explaining where the problem is with the new 8. I wish you all the best.

I had the original 8 series (bought July 91) when it first came out , one important reason it didnt sell in numbers because it was very expensive about $100K and that is $190,835 in todays money

I was one of the first in NYC with a 2019 M80i cab. Had a nice carbon black with red interior. Leased returned but Ill be looking to get a 2024 when It depreciated based on the exact things you mention here. Looking forward to owning a nice spec in another 2 years.

Ben you are a one sharp genuine brother I for one have a 03 Bentley Arnage t and a 03 Mercedes Benz S600 and let me tell you brother I love those cars to death and they're timeless.

Great analysis and love the video. However, I have just bought and 840i Coupe after owning a couple of SL63AMG and a C63AMG and all I can say is what a dream it is for every day driving compared to the Mercs.   The BMW 8 series are being heavily discounted at the moment (in the UK at least) so represent amazing value.

I have had the 8 series for 2 years and it’s an amazing car. The drive n looks wise

I really liked what you said, good analysis!

Ben, great video and analysis!

it has been 2 years and it still exists and is as nice as always.

That was good, makes me think I am going to be ready for replacement in December, I was set on the M 850

I am a an owner of an 850i and I love my vehicle and everything it's about whether other cars are on it's level or not. I'm leaning towards not. It suits me and what I like

Right on Ben, I agree with you.

Good info, customers are more interested in large capacity cars like SUVs and sedans. Emphasis is on having a vehicle that can accommodate the family.

BMW has discontinued the 8 Series after the 2026 model year.  I got a new one at the end of last year and I must say.  I have been exclusive to BMW since 1992.  I get a new one every 2 or 3 years, religiously.  Always a 5 Series, 7 Series, or an X series.  The 840 is my absolute favorite both for looks and performance.  Just my opinion but I would buy another at end of this lease if it was available.

I like these editorial analysis's of model's. Helps us connect with how we're feeling. Back in the day when the original 850csi came out, that V12 put a halo on it. BMW launched with a V12 and even though some 840's had V8's, they carried that V12's swagger. Spot on about the S-Class matchup, because Mercedes don't make them kind of mistakes. Flagships all come armed with V12's and even AMG V12's. Bottom line is we all know when we see a new 850 that it's got no V12. But that S-Class Convertible just might. For the life of me, I just don't get why BMW decided to backslide to a V8 -knowing what V12's do for a cars desirability and expectations. Agree with everything else you said too especially about all the varieties of 8-Series made that dilute the original's exclusivity.