Yellow cars hold their value better than almost any other color on the road. We look at the actual data to find out why.
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Everyone has an opinion on paint, but the numbers tell a different story. We investigate a recent study ranking vehicle colors and why yellow cars consistently show the lowest car depreciation. It is a strange phenomenon that defies the typical preference for neutral tones like silver or black.

This analysis is for anyone curious about how the car market actually functions versus what we assume. We break down the factors contributing to this surprising resale value and look at whether you should prioritize color when picking your next project or daily driver.

Subscribe for more automotive research and breakdowns. Let us know in the comments: would you daily drive a bright yellow car?