This series is sponsored by PwC.

How has Formula 1® evolved from a legacy sport into a global entertainment powerhouse?

In the third episode of a special series, host Andy Jaye speaks to Charlie Minors, Director of Strategy and Transformation at F1® and Jon Glick, PwC Advisory Marketing Leader, to discuss the corporate strategy behind the business’ transformation. They discuss the key drivers of this commercial transformation from the success of the Netflix show Drive To Survive, expanding in the US market and creating engaged communities on social media. And the guests offer practical insights for industry leaders looking to scale modern consumer brands in a fast-changing global trade landscape.

Guests:
Charlie Minors, Director of Strategy and Transformation at F1®
Jon Glick, PwC Advisory Marketing Leader

Host:
Andy Jaye, Broadcaster

Producer: Shabnam Grewal
Video Producer: Super Llama
Executive Producer: Emily Leahy

Get in touch: thebusiness@thetimes.com
Read the best of our journalism: https://www.thetimes.com/

Subscribe to The Times and The Sunday Times YouTube channel: subscription_..
Find us on Facebook:   / timesandsundaytimes  
Find us on X: https://x.com/thetimes
Find us on Instagram:   / thetimesRead the best of our journalism: https://www.thetimes.com/
Subscribe to The Times and The Sunday Times YouTube channel: https://www.youtube.com/subscription_...
Find us on Facebook: Facebook: timesandsundaytimes
Find us on X: https://x.com/thetimes
Find us on Instagram: Instagram: thetimes