Como fazer seu negocio faturar 10x mais
Tallis Gomes
73,238 views
Learn about G4's programs: https://g40.co/men-roi
I hate competition. Competition sucks because it lowers your price. And in this video, I hosted two young founders of a supplement brand to show them, step-by-step, how to create a subscription-based monopoly and escape competition altogether.
The guys arrived with a good product, a strong backstory (one of their fathers passed away two days after Christmas, and that's how the brand was born), and a 50/50 partnership without a shareholder agreement. We started there: you buy umbrellas on a sunny day, and I explained what needs to be agreed upon before the fight starts.
Then I went to the number that matters most to their business: how many customers buy a second time. They thought it was 20 or 30%. The difference between these two numbers completely changes the company's logic. I calculated the LTV, the true CAC (not the one you show investors), and demonstrated why selling individual items on Meta Ads is like entering an auction against people who spend much more money than you. That's where subscriptions come in, which are the first brick in a monopoly. When I ran the subscription scenario on the whiteboard, each subscriber became worth more than two individual orders. That's what I call transformational improvement, and it's why I say 70% of their energy should be focused on that.
But subscriptions alone don't create a monopoly. I talked about the paradox of choice, the Washington Post model, how to make the offer so much higher than the price that the customer doesn't even think about canceling, and the question they'll have to take home: in what way is the brand 10 times better than any competitor? Because products can be copied. A real monopoly comes from somewhere else.
At the end, I also explained how I created a strategic plan in 2020 aiming for 500 million by 2025, what the bank said when they heard about it, and what actually happened. I also showed the system I use to operate G4 every day and why it multiplied our cash generation without growing our team.
If you sell physical products, run e-commerce, or are stuck in price competition, this video is for you. Monopoly isn't luck, it's decision-making. And subscription is the cheapest tool that exists to get out of the competition and build your monopoly.
Watch until the end, because the last part is what separates those who make 20 million from those who build a truly large business.
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00:00 Competition sucks
02:20 Dad passed away two days after Christmas
09:40 50/50 partnership without a shareholder agreement
13:40 20% or 30%? The number that changes the logic of the business
23:00 Each subscriber is worth 2.3 customers
34:30 Paradox of choice and the Washington Post model
40:30 The monopoly question: 10 times better
52:00 I aimed for 500 million in 2020 and made 508
56:30 The co-pilot who multiplied the cash flow by 11 times
20 Comments
Os insights sobre virar a chave para o modelo de assinatura, calcular LTV de forma realista e focar na diferenciação para não entrar em briga de preço são de um valor gigante...
Conteúdo prático e direto ao ponto que irei aplicar o que for possível hoje mesmo no meu negócio.
Continue produzindo esse tipo de material, a sua experiência transforma demais o jogo de quem tá na jornada empreendedora!
Como fazer seu negocio faturar 10x mais
Tallis Gomes
73,238 views
Learn about G4's programs: https://g40.co/men-roi
I hate competition. Competition sucks because it lowers your price. And in this video, I hosted two young founders of a supplement brand to show them, step-by-step, how to create a subscription-based monopoly and escape competition altogether.
The guys arrived with a good product, a strong backstory (one of their fathers passed away two days after Christmas, and that's how the brand was born), and a 50/50 partnership without a shareholder agreement. We started there: you buy umbrellas on a sunny day, and I explained what needs to be agreed upon before the fight starts.
Then I went to the number that matters most to their business: how many customers buy a second time. They thought it was 20 or 30%. The difference between these two numbers completely changes the company's logic. I calculated the LTV, the true CAC (not the one you show investors), and demonstrated why selling individual items on Meta Ads is like entering an auction against people who spend much more money than you. That's where subscriptions come in, which are the first brick in a monopoly. When I ran the subscription scenario on the whiteboard, each subscriber became worth more than two individual orders. That's what I call transformational improvement, and it's why I say 70% of their energy should be focused on that.
But subscriptions alone don't create a monopoly. I talked about the paradox of choice, the Washington Post model, how to make the offer so much higher than the price that the customer doesn't even think about canceling, and the question they'll have to take home: in what way is the brand 10 times better than any competitor? Because products can be copied. A real monopoly comes from somewhere else.
At the end, I also explained how I created a strategic plan in 2020 aiming for 500 million by 2025, what the bank said when they heard about it, and what actually happened. I also showed the system I use to operate G4 every day and why it multiplied our cash generation without growing our team.
If you sell physical products, run e-commerce, or are stuck in price competition, this video is for you. Monopoly isn't luck, it's decision-making. And subscription is the cheapest tool that exists to get out of the competition and build your monopoly.
Watch until the end, because the last part is what separates those who make 20 million from those who build a truly large business.
--
00:00 Competition sucks
02:20 Dad passed away two days after Christmas
09:40 50/50 partnership without a shareholder agreement
13:40 20% or 30%? The number that changes the logic of the business
23:00 Each subscriber is worth 2.3 customers
34:30 Paradox of choice and the Washington Post model
40:30 The monopoly question: 10 times better
52:00 I aimed for 500 million in 2020 and made 508
56:30 The co-pilot who multiplied the cash flow by 11 times