Suzy Welch has built a career helping people answer one deceptively simple question: What should I do with my life? She’s a bestselling author, professor at New York University Stern School of Business, former editor at Harvard Business Review, and creator of the “Becoming You” methodology.

Today Sammi sits down with Suzy to unpack why getting fired can actually benefit your career, why so many people get trapped in what she calls a “B+ life,” and how fear, expectations, and convenience quietly pull people away from who they really are.

She also shares the framework that made her famous: the 10/10/10 method, how to make better decisions by thinking about consequences in 10 minutes, 10 months, and 10 years. Plus: why only a small percentage of people truly know their values, how AI is changing career anxiety, and what to do when the life you built no longer fits you.

Follow Sammi Cohen on Instagram: https://www.instagram.com/sammicohent...
Subscribe to the Social Currency newsletter: https://socialcurrency.beehiiv.com/
Claim 15% off the Values Bridge with the code SOCIALCURRENCY

Here’s what Sammi covers with Suzy:
00:00 Suzy Welch’s Social Currency
02:15 Starting as a Crime Reporter in Miami
06:30 What Covering Crime Taught Her About Human Nature
09:00 Falling in Love with Business Journalism
13:25 Why Everyone Should Get Fired Once
17:30 The Workplace Dynamic of “Toxic Handlers”
19:45 Rebuilding After Loss and Choosing Life Again
23:00 The Origin of “Becoming You”
25:15 Why AI Is Changing Career Anxiety
28:50 Why Only 7% of People Know Their Values
32:40 Can Your Values Change Over Time?
34:10 Why Family Isn’t Everyone’s Top Value
38:05 The Trap of a B+ Life
40:50 The Four Horsemen of Values Destruction
48:30 How the 10/10/10 Framework Works
51:43 Social Currency Corner
55:51 How to Show Social Currency Some Love