➡ PRODUCTS FEATURED
PRADA | Concealer - LN2: https://go.shopmy.us/p-87702374
CLE DE PEAU Concealer Stick - Ivory: https://go.shopmy.us/p-89515863
LA PRAIRIE | Skin Caviar Loose Powder: https://go.shopmy.us/p-87702600
FARA HOMIDI | Essential Bronzer Compact - Bois: https://go.shopmy.us/p-87702629
CHANTECAILLE | Real Bronze: https://go.shopmy.us/p-87702655
VICTORIA BECKHAM | Bronzer - 01: https://go.shopmy.us/p-87702672
HERMÈS | Silky Lipstick Shine: https://go.shopmy.us/p-87702715
RHODE | Highlight Milk - Shade 01: https://go.shopmy.us/p-87702744
DIOR | Forever Glow Star Filter - 1N: https://go.shopmy.us/p-87702780
SWEED | Glass Skin Foundation: https://go.shopmy.us/p-87702846 (use code: SOFIAS-20 for 20% off)
CHARLOTTE TILBURY | Airbrush Flawless Foundation - 3N: https://go.shopmy.us/p-87702973
CHANEL | Les Beiges Water Fresh Tint: https://go.shopmy.us/p-87703107
DANESSA MYRICKS | Yummy Skin Skin Tint: https://go.shopmy.us/p-87703136
JUNG SAEM MOOL | Compact Cushion Foundation - 19N: https://go.shopmy.us/p-87703147
SISLEY PARIS | Blur Expert Powder: https://go.shopmy.us/p-87703203
SISLEY PARIS | Phyto-Teint Powder - Translucent: https://go.shopmy.us/p-87703258
CLE DE PEAU | Loose Powder - Shade 1: https://go.shopmy.us/p-87703276
ILIA BEAUTY | Skin Blur Serum Concealer: https://go.shopmy.us/p-87703392
KOSAS | Revealer Concealer - 2.3N: https://go.shopmy.us/p-87703418
CHARLOTTE TILBURY | Beautiful Skin Radiant Concealer - Shade 4: https://go.shopmy.us/p-87702403
LAURA MERCIER | Real Flawless Foundation Brush: https://go.shopmy.us/p-87703561 (use code: SOFIA20 for 20% off)
BK BEAUTY | 115 Brush: https://go.shopmy.us/p-87703603 (use code: SOFIA10 for 10% off)
RÈPHR | Concept Store: https://go.shopmy.us/p-89520566
RÈPHR | LC 02 Brush: https://go.shopmy.us/p-87703633
RÈPHR | Brush 05: https://go.shopmy.us/p-87703670
ROSE AND BEN BEAUTY - C41 Blush Brush: https://link.amazon/B0h0enBxU
BK BEAUTY | A507 Angled Blush: https://go.shopmy.us/p-87703845 (use code: SOFIA10 for 10% off)
RÈPHR | Brush 01: https://go.shopmy.us/p-87703915
FWEE | Blurry Pudding Pot: https://go.shopmy.us/p-87704067
WESTMAN ATELIER | Baby Cheeks Blush Stick: https://go.shopmy.us/p-87704082
BK BEAUTY | Cream Blush: https://go.shopmy.us/p-87704093 (use code: SOFIA10 for 10% off)
HOURGLASS | Ambient Lighting Blush : https://go.shopmy.us/p-87704307
LAURA MERCIER | Powder Blush: https://go.shopmy.us/p-87704358 (use code: SOFIA20 for 20% off)
SMASHBOX | Becca Highlighter: https://go.shopmy.us/p-87705676
PRADA | Light Glowing Powder Highlighter: https://go.shopmy.us/p-87705705
HOURGLASS | Ambient Lighting Bronzer: https://go.shopmy.us/p-87705899
MARC JACOBS | Bronzer: https://go.shopmy.us/p-87705917
WESTMAN ATELIER | Sun Tone Bronzing Crème: https://go.shopmy.us/p-87705967
ESUM The Mascara: https://esumcosmetics.com?aff=33
KOSAS | Kosas Soulgazer Lengthening Mascara: https://go.shopmy.us/p-87706111
HOURGLASS | Unlocked Instant Extensions Mascara: https://go.shopmy.us/p-87706151
HUNG VANNGO BEAUTY | Soft Velvet Creamy Kohl Eyeliner - Taupe: https://go.shopmy.us/p-87706252
CHANEL | Waterproof Eyeliner: https://go.shopmy.us/p-87706284
SARAH CREAL BEAUTY | Longwear Liner: https://go.shopmy.us/p-87706322
MATURE BEAUTY | Velvet Liners: https://go.shopmy.us/p-87706371
MAKEUP BY MARIO | Ethereal Eyes Eyeshadow Palette: https://go.shopmy.us/p-87706412
VISEART PARIS | Palettes (Code: SOFIA10 for 10% OFF): https://viseartparis.com/SOFIA10
SARAH CREAL BEAUTY | Speak for Yourself Hydrating Lipstick: https://go.shopmy.us/p-87706849
SISLEY PARIS | Le Phyto Rouge Lipstick: https://go.shopmy.us/p-87706885
MAKEUP BY MARIO | SuperSatin Lipstick: https://go.shopmy.us/p-87706940
GUERLAIN | Satin Lipstick: https://go.shopmy.us/p-87707092
HUNG VANNGO BEAUTY Creamy Matte Longwear Lipstick with Hyaluronic Acid: https://go.shopmy.us/p-87707125
GUERLAIN | KISS KISS Honey-Infused Refillable Lipstick: https://go.shopmy.us/p-87707198
PRADA | Monochrome Hyper Matte Refillable Lipstick: https://go.shopmy.us/p-87707225
PRADA | Monochrome Soft Matte Blur Lipstick: https://go.shopmy.us/p-87707238
EADEM | Le Chouchou: https://go.shopmy.us/p-87707379 (use code: SOFIA15 for 15% off)
DIOR | Lip Glow Oil Hydrating High-Shine Gloss: https://go.shopmy.us/p-87707434
PRADA BEAUTY | Reflection Glossy Liquid Balm: https://go.shopmy.us/p-87707542
VICTORIA BECKHAM | Posh Gloss: https://go.shopmy.us/p-87707558
DIOR | Addict Lip Maximizer Gloss: https://go.shopmy.us/p-87707571
TOM FORD | Lip Liner: https://go.shopmy.us/p-87707604
SWEED BEAUTY | Lip Liner: https://go.shopmy.us/p-87707624 (use code: SOFIAS-20 for 20% off)

Shop more of my favorite products here: https://shopmy.us/shop/sofiaseesbeauty

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➡ WATCH NEXT
Complexion Masterclass https://youtu.be/VcS98Ddr5Nc
Bronzer Guide https://youtu.be/9qCUehA9d-4
Best Brushes https://youtu.be/lwml6IM0cq4
Eyeshadow Guide https://youtu.be/nF3K0TX9CAk
Sweed Beauty Video https://youtu.be/prYqrhg9Ye8

The Allure Best of Beauty winners are nothing more than paid promotions, IMO.  There are so many better products than the ones they feature.

i trust Sofias approved more than Allure Best of Beauty...This feels like the Grammys , like they pay their way for their recognition

These companies pay to be on these lists.

Maybe Allure should hire you, Sofia.  They seem to be lost and confused about what's
really the best in beauty on today's market.  Thank you for always keeping us well informed.
You are my ultimate guide for the best of beauty, and you never disappoint.  🐞

I used to LOVE Allure magazine years ago.  But it has lost all credibility. Their red stamp of approval means nothing to me. All we need is the Sofia stamp of approval. ❤

The r.e.m. eyeshadows are INCREDIBLE! I totally understand what you mean with the packaging, etc, but these really are so good. I have all of them because they’re so creamy, versatile, pigmented, etc. The shimmers are so beautiful. Just, ugh, I love them.

You’re so good at your job, Sofia! So grateful for your salty takes ❤ So happy this video and your list exists for people to be better informed than Allure’s arbitrary shopping guide.

R.e.m beauty has definitely changed  their eyeshadow formula and those quads are really good. I think its deserved as a older customer (not a teen).

I really love the Prada concealer actually, I found it game changing bc I've never really been able or excited to use a liquid concealer under my eyes. The shade match is also excellent for me

I also don’t think cle de peau, Sisley, Chanel, etc care about allure. They probably don’t submit for this list.

I miss beauty magazines-especially the September issue😢

17:49 It’s kind of crazy I’ve been following Jung Saem Mool on YT for over a decade, just as a makeup artist and now her line is in Sephora! 🤯 Really excited to try some stuff. Def gonna try this cushion on your recommendation!

Omg, yes, that IT Cosmetics foundation balm is SO good!!

I have been waiting for the Rephr Dual Ended Brush Storage in the Concept Store to go live for weeks LOL

Girl you are the best in the biz! When I need to research a product your website is the first place I go to get your opinion 💯🔥💕

My understanding is Allure only rates products that were submitted to them for each category. I don’t think that the sisley, la prairie, cle de peau’s of the world care about being on Allures Best Of List,  and therefore aren’t submitting for consideration.

The Ilia Serum Concealer is stunning! I also love the Haus Labs Triclone Concealer.

The IT face balm is great on my dry skin - more coverage and more moisturizing than the Chanel, and probably a bit less coverage than the DM. I like them all, but it's worth noting that the IT balm does not dry down for me (but it's not sticky).

The Gloss Angeles podcast featured the Allure woman, and her explanation of how the "Best of" series works was interesting.

One Size Boucle powder is a baking powder, a bit more Hourglass style; I like it.