Kenny it's about time some told the general public what it costs to be independent racer. Great Show.

I raced two years dirt track, spent about $1000 a night to win $350.00
And can tell you about working 18 hours a day as a car owner.  Only to have some jerk run into the car and tear it up.  The track makes its money off the damage the idiots cause because the fans come to see the wrecks not the race and there is no enforcement of the rules.
Move to Mooresville, get a job in racing only to discover that I can make more money emptying the sitter in the motorcoach working for Tommy Johnson then I could as a fabricator. I cried the whole way to Statesville on the way home.
What Kenny said was the truth.  My car is still on the trailer 22 year's later.
The race engine is probably locked up by now.
Who cares.  Its still cheaper than going racing.

My brother started with Jack Roush in 98.He was interviewed by our hometown paper about how he liked it.He had worked 17 hours a day for SEVERAL days.His answer to the question was "BE CAREFUL WHAT YOU WISH FOR."

😊I remember that 1 time I was one of your sponsors!  Made me so happy to be able to put my name and my grandfather's  name on your car so you could race that week.  I still have that beautiful photo of you and the car (that you sent me) on the wall on my staircase and I smile at you every morning as I am coming down to start my day.  ❤

I love Kenny. The best NASCAR race ever was a rain delay. Kenny, Harvick, and Schrader were given camera men and cruised around the track creating mischief. Just awesome. Been a fan of Kenny ever since.

Good one Herm. How much do those sponsor pay to be one ? I’ve heard bigger the sticker the more sponsor money ?
Thanks and rock on Herman!

Hey Kenny I’ll never forget you pushing Dale to his 76th and final win 🏆 You stayed with him he came from way back …Great memories

This is by far the hottest thing going right now. The info Kenny Wallace brings to us, the peasant race fans, is simply amazing. Thank you for taking us behind the scenes, and de-bullshitting everything for us, Herman.

I hear ya Kenny. When I raced my asphalt street stock at I 70 Speedway. Most I made was $50. That covered my $20 entry fee and fuel for 1 Saturday night. I did it all on my own dime.
I worked a salvage yard in Kansas City. Was given parts. That’s it for my sponsors.

One of the best comments out there is "if you want to become a millionaire tractor pulling, start as a billionaire."

The easiest way to make a small fortune in racing is to start with a large fortune.

Herman,  Your are doing exactly what it takes to make money racing.
Having a monetized YouTube channel talking about racing with a big boat load of subscribers.

In 95 I owed a figure 8 car full size monte carlo had a ford motor which was professionally built ny a famous engine builder. The driver bought the sponsors in . The winnings at Sunshine Speedway was 250.00 I believe. 20.00 for each crew members to get in the pits.
We worked on the car Tuesday through Saturday.
This is what we called poor man's racing. If we won , we went to the pizza shop.

This podcast is the good side of social media. Learning more about our favorite interests and becoming a fan of drivers like Kenny and Dale Jr in my 30s seeing how relatable they truly are. Two of the most transparent men of our sport.

💯% I’ve been around dirt racing my whole life and you ain’t ever gonna make it without sponsors and a lot of support from everyone around you!!

"How do you make a small fortune in racing and/or general aviation?  Start with a large fortune"

I used to be a crew member on a late model.  I paid my own way in.  Didn't get paid.  Did it because I love racing and wanted to be a part of it.

How did Kenny Wallace become just my favorite person? Him and Dale Earnhardt Jr are just gems for the sport.

Reverend Kenny, thank you for preaching the truth to the masses. I raced LMS between 1990 and 2000. We traveled to paved tracks around western Canada. In ten years the largest cash sponsor I had provided me with $5,000.00 a year. We had several sponsors that paid us $250.00 to $1,000.00 for a season. There were also sponsors who provided products to us in exchange for signage on the car and team uniforms. My personal expenditure every season was about $25,000.00 a year. The viewers also need to understand that you need a truck and a trailer. There are also more miles put onto the truck and trailer every year then the race car will ever see. The cost of fuel, maintenance and repair are all on top of the actual at track, running the event expenses, and you need to feed and provide a bed for your crew. The largest payout I ever received was $350.00 for running 9th in a 15-car race with a total purse of $5,000.00. The winner got $1,500. My best night of racing at my home track was winning 2 of the heat races and taking 2nd in the feature. I got $100.00. Doing it for the love or the addiction to the sport is the only reasoning you can put to it and hope that your spouse is understanding or at the extreme, supportive of everything. Having my kids cheer for me is still the biggest thrill. Since racing I have moved into restoring classic cars. I have done 4 builds in the last 20 + years. I miss racing and I have to limit going to my local track or the mistress might come calling.

I feel you on a similar level, Kenny. People think because I have 116,000 subscribers and 10s of millions of video views on YouTube that I am just rolling in money, when that's not the case at all. In the past month I have had to suddenly spend about $6000 and it's just about breaking me. I don't have any sponsors, would love some to come on board, but I survive 99% off of ad revenue. People think they know everything, but when it comes right down to the facts, it turns out they don't know much! "Timing and circumstances" is about as true of a statement as ever too, I agree. Thanks for de-BSing as always, Kenny. One of the real ones out here!