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How to Make Meta Ads Creative (even if you are wildly unqualified)

Dara Denney

35,792 views

Thanks to Storyblocks for sponsoring this video! Download unlimited stock media at one set price with Storyblocks: https://www.storyblocks.com/daradenney

My experience running Meta ad creatives (0:00–0:39)
What are the types of Meta ad creatives? (0:39–1:46)
Image ad format: The benefit call-out that converts (1:46–2:34)
The “us vs them” image format and what makes it effective (2:34–3:46)
Ugly image ads: Why they work (3:46–4:57)
Ugly video ads and why they still crush (4:57–5:22)
Founder ads: The most underrated video format (5:22–5:46)
Creator-content video ads: Pros and cons (5:46–6:25)
My favorite stock footage hacks (steal these!) (6:25–7:58)
Beginner-friendly tips for running Meta ad creatives (7:58–8:44)
DIY vs hiring creatives: What’s best for baby brands? (8:44–9:50)
How to build a killer “us vs them” ad (step-by-step) (9:50–12:10)
How to nail the founder ad format (12:10–13:21)
Steal this script for a high-converting founder ad (13:21–13:33)
What makes a founder ad actually work (13:33–15:44)

20 Comments

@mindbrainbodylab 1 year ago

Sometimes you watch a video that's so good from someone you're already subscribed to that it forces you to just confirm that you're subscribed/wish you could subscribe a second time... This is one of those videos.

@ZeeDoesMarketing 1 year ago

Been watching all your videos long time ago and now I land some clients, you are part of my journey to become a media buyer✨

@annmaryw 6 months ago

This is amazing information! So many videos are about how to get setup for the ads but very little great information on the creative side. Thank you!

@HausOfDogs 1 year ago

100k sub lets go. love to see you hit in the next few months 💚

@oluwatobimoyolade 8 months ago

I loveeeeeee this channelllll 😭💕

@jwh0122 11 months ago (edited)

Image ads
1:58 benefit call-out
2:35 us vs them
3:46 ugly ads: post-it ads

Video ads
5:06 ugly ads video
5:23 founder's ad
5:49 creator content

9:53 how to make a us vs them ad
12:28 how to make founder's ad

@yuriajones 11 months ago

This was very helpful. Thanks. Few videos pack so much value into 15 mins.

@rafaeleliz3289 1 year ago (edited)

Wow! This is worth a million 😊 I watched for nth times loved this. 😊

@schuella 1 year ago

give us more ads because this much value shouldn't be free 😳

@MustafaMehraab 1 year ago

Design and Development Agency

@ahmetkayabas8506 11 months ago

As a follower from Türkiye, thank you for this great video! I'll be using it in my own brand of baby toys.

@islaabadsantos1944 1 year ago

Another BOMB video ❤❤❤❤

@TeyTriesToExplain 1 year ago

Would love a "Founder's Ad" in-depth guide.

@justAUserName123 1 year ago

Hey Dara this is one of the best videos on meta Ads I’ve seen, my industry is SaaS I help gym owners

@IntertwinedforGood 1 year ago

This is awesome! Please make an in-depth founder's ad guide! Thank you!!

@Mariina.m 1 year ago

Would love a more in depth founder ad video!

@PharaohsSilver 1 year ago

Handmade silver, inspired by Egyptian motifs, pharaohs-silver :)

your content is so amazing, thank you!! I hope someday my brand is large enough to have the pleasure of working with you!

@moisesfernandez132 1 year ago

Dara the GOAT. My branch is fashion

@joshschindler1310 10 months ago

Thanks so much for this. Recently started a Lead gen agency. just trying to learn each day and improve. I come from a bit of ecom background so its helps alot but in terms of the creatives im not sure exactly how they should look in terms of what will make it work as ecom was very different and deep direct response.

@NT-lg8vi 1 year ago

Hi! I’ve tried these recommendations (except not the founder video), and the best thing that has worked for me has been very simple static ads with high contrast. It’s a small batch coffee bean candy.