Leica and CONTAX were once world-leading luxury camera brands. However, with the advent of the digital age, their fates diverged dramatically. This video explores the reasons why Leica survived while CONTAX disappeared, from the perspectives of corporate management, brand strategy, and industry structure, along with historical context.
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[Equipment used in the video]
Camera: SONY FDR-AX60
Microphone: MAONO Wave T5 (Product provided by MAONO)

[Related videos]
▶ Why didn't Kodak make a 4/3 camera? 👉実はOlympusだけではなかった｜Four Thirds誕生の舞台裏
▶ Why did Konica disappear? 👉なぜサクラは消えたのか｜コニカと富士フイルム、写真事業の分岐点

【Reference Materials】 Shortened URLs are used due to character limits.
▶ Kyocera: 2005 Form 20-F 👉https://x.gd/kyosera
▶ ZEISS Official: Camera and cine lenses – How it all began 👉https://x.gd/zeiss_koshiki
▶ Leica Official: Digital M 10th Anniversary Materials 👉https://x.gd/Leica_koshiki
▶ L-Mount Alliance Official Q&A 👉https://x.gd/L_mount_1st
▶ Kyocera/CONTAX Official 👉https://x.gd/contax_koshiki

[00:00] Opening
[00:01:15] The Truth Behind CONTAX's "Two Disappearances"
[00:03:04] Kyocera, which was able to withdraw, and Leica, which had no escape route
[00:05:05] Unique assets to protect (relationship between lenses and bodies)
[00:07:10] The wave of digitalization and the difference in how to fight it
[00:17:28] Summary: Conditions for a brand to survive
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