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How To Market Your Services Correctly in 2026

The Futur

197,395 views

🚨 You're watching just a slice of the full training.
If this clip hits - you need to see the full thing.
The insights only get deeper - How to Find Clients Who Can Actually Pay Y...

If your dream clients aren't finding you, you're doing it wrong.

Most creatives market to the wrong people - and it’s quietly killing their business.

In this talk, Chris Do reveals the #1 mindset shift and strategy behind attracting high-value clients who can afford you.

You’ll learn why so many creatives get stuck working with broke, misaligned customers - and how to flip the script by building a hyper-specific customer profile that speaks directly to the people you actually want to serve.

This video is for you if...
🔁 You’re tired of chasing low-budget clients
😩 You feel underpaid for the value you deliver
🎯 You want to attract clients who get it and pay well
🚫 You’re unclear on who your services are really for
💸 You’re ready to raise your prices — but don’t know how

In this episode:
0:00 Intro
0:44 The Shift That Changes Everything
1:32 The Ideal Client
5:40 The Lesson That Hurts
9:06 Money Math Trap
12:37 Magnetic Positioning
14:14 Outro

This isn’t just about marketing. It’s about charging what you're worth, building trust faster, and becoming magnetic to the right people in 2026 and beyond.

👉🏽 Want more content? Join this channel for exclusive BTS, Workshops & Talks:
@thefutur

📚 Resources Mentioned
The Brand Gap by Marty Neumeier
The Hero’s Journey by Joseph Campbell
Everything is a Remix by Kirby Ferguson

🔗 Connect:
Instagram: thechrisdo

🚀 Ready to level up your content? Join Content Lab — My private community to grow your brand & audience: https://learn.thefutur.com/contentlab

🎵 Music by Epidemic Sound:
http://share.epidemicsound.com/thefutur

We love getting your letters. Send them here:
The Futur c/o Chris Do
556 S. Fair Oaks Ave. #34
Pasadena CA 91105

*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.

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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca & @Tascastudios

20 Comments

@thefutur Creator 9 months ago (edited) Pinned

Watch the full video inside our YouTube Members library: https://youtu.be/H2-Mk84iSMU

@TJBarranger 9 months ago

The Catch 22 here for a logo designer in particular is that the majority of customers who need your service are broke by nature. Established businesses have money, but already have logo and brand assets in place. Startups and pre-launch ventures need brand assets, but can't pay a premium for them.

@shinewithshraddha 9 months ago

Chris Do nails it: attracting the right clients isn’t luck, it’s strategy. Defining your ideal customer, positioning yourself clearly, and charging your worth is how creatives stop chasing low-budget work and scale effectively.

@SocialSimoDesign 3 months ago

We need to find the right clients by telling an authentic story that melt their heart😻😺

@JonathanKenneth-z2g 9 months ago

This is a real eye-opener.

So first
You Identity a real problem that is begging to be solved
You learn every day to become world-class at solving that problem
You pick a rate you are comfortable with
You then create an in-depth customer profile for those who are comfortable paying 5-10x your price
Finally, you create content targeting that profile specifically, appearing to think exactly how they think

@Quickdraw1111 9 months ago

I am SO tired of seeing people spamming the YT comment boards with trying to sell books! And they all have the same basic pattern in their messages. It's gotten to where I can't even enjoy reading the comment boards anymore!

@KidsFunLearnClub 5 months ago

Most service providers sell the process when clients are buying the outcome. That gap between those two framings is where most pitches die.

@Gauravikumari2021 9 months ago

Only project that I felt happy was doing it for gsk , they paid me well too, to design vaxikart and I also had a good team from EY to finaly develop the prototype. From Outside the client , the work and companies look big, but inside in the meeting room everything is just very basic and human , there is No rocket sicence going on , the same project lead me a wellness brand and so on , btw the second project budget was bit low because the CEO told me they do not have enough budget but I wanted to do the project meet new people have fun :)

@drucifer6 9 months ago

You can learn this incredibly valuable business insight from years/decades of experience, or just have Chris fasttrack you with bangers like this.

@Kirubel_Beyene 2 months ago

This is helpful. Thank you!

@louiewgroenewald 9 months ago

I can listen to Chris all day. A lot of wisdom, package in an easy understandable format.

@ManhoodSpeaks 9 months ago

This is GOLD!!!

@nesalihan 8 months ago

the best ever 15 min i spend so grateful to hear these information

@LoveKayee 9 months ago (edited)

been watching some of your videos since morning (amsterdam time) now you drop this hehe

@mynameisrob_co_uk 8 months ago

Nice recipe, perfect for the winter, thanks for sharing. Love your upbeat style and no nonsense approach%

@omeizaawwalbello9176 9 months ago

Thanks Chris... A friend of mine pitched this idea of picking out who my ideal client is after our basketball game today and I put it down in my notepad so that I'll figure out how I'll go about it in the office on Monday. But after this video, I have gotten an idea or more on the approaches I'll take.

I left home for months due to a school internship program for my degree and when I came back, it felt like I had to start my business from scratch... I will build my ideal client persona. Thanks once more.

@lennox5578 9 months ago

I graduated from the Academy of Art, I had a branding class I needed to take before my graduation. In the branding class, we did like a TA analysis before we rebrand a stagnant brand. This ideal customer profile is a similar strategy to what I learned from as well. Love this!