The Action: Supreme Mods, A History | #228
Pop Goes the 60s
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The Action were one of the most exciting bands to come out of the mid-60s London mod scene. Led by vocalist Reg King, the Action blended the finest R&B covers with their own harmonizing and crunchy instrumentation to create a unique sound that flooded the clubs. Though they couldn't find a wider audience their music, much of which was produced by George Martin, is some of the freshest of that period. Their original compositions are also strong as they veered into psychedelic territory by 1967
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Also in early February 1967, while working for Sound City, I met three of the Action, Bam King, Roger Powell and Reg King. I had a connection with them. Although they were six years older the me, they went to the same School as me, Fleet Road, London NW3. Reg King and Roger Powell and Bam King all lived around the corner from me. Roger and Reg in Hebert St London NW5 and Bam King in Grafton Road NW5.
At arriving at 7.30 for the Jimi Hendrix gig at the Camden Round House on Wednesday, February 22nd, (7.30-11.30) Walking up stairs to the entrance, in front of me was Bam King. Once inside I asked Bam what he was up too? Bam replied, “he was playing at the Round House that night with his new band Mighty Baby. I saw them play and they were a five piece band. I only recognised Bam King and Roger Power. Reg King was not in the band that night!
I’m told that Mighty Baby did not form until 1969. Clearly that cant be right. The other two bands that were on that the night, were The Flies and the Jimi Hendrix Experience.
I have also been told wrongly that The Soft Machine were playing live that night. Although they were in the audience, they never played, because they had their press launch reception in the early afternoon at the Speakeasy in Margaret St, London W1. For their first single, "Love Makes Sweet Music”. Jimi Hendrix was at that press launch reception, as they both shared the same manager. They all got a cab up to Jimi’s gig at the Round House, and The Soft Machine just watched and hung around!
They were the best band I ever saw there which includes The Who.
The Action: Supreme Mods, A History | #228
Pop Goes the 60s
27,068 views
The Action were one of the most exciting bands to come out of the mid-60s London mod scene. Led by vocalist Reg King, the Action blended the finest R&B covers with their own harmonizing and crunchy instrumentation to create a unique sound that flooded the clubs. Though they couldn't find a wider audience their music, much of which was produced by George Martin, is some of the freshest of that period. Their original compositions are also strong as they veered into psychedelic territory by 1967
Action Merch! – https://www.popgoesthe60s.com/merch
Your Support is most welcome!
TIP JAR: https://tinyurl.com/4m8w2teb
Support Pop Goes the 60s with PATREON: https://rb.gy/nhcy3
Pop Goes the 60s MERCH: https://www.popgoesthe60s.com/merch
Shadow & Reflections 4 CD BOX SET: https://amzn.to/3VEOKMs
Rolled Gold CD: https://amzn.to/3z0RV8w
Action Packed CD: https://amzn.to/3VprGjL