Cómo Don Satur convirtió un bizcochito en un imperio
Andru - Impetu
219,658 views
How did a small bakery end up producing nearly **20 million biscuits a day**?
In this video, I'll tell you the story of **Don Satur**, one of Argentina's most recognizable brands and a company that managed to build a huge business around one of the simplest products in existence: the shortbread biscuit.
It all started with **Saturnino Martínez**, a Spanish immigrant who opened a small bakery. His biscuits became so successful that his family decided to focus almost exclusively on that product and, in 1967, began manufacturing them on a much larger scale.
Decades later, Don Satur achieved something few brands manage: becoming part of a daily routine. Whether it's mate, the office, university, travel, a corner store, or a gas station, Don Satur has become more than just a product; it has become part of a daily routine for millions of Argentinians.
Let's analyze how their business model works, why distribution was key, how they compete against brands like **9 de Oro**, why they barely changed their iconic packaging, and how they managed to industrialize their production without losing that traditional product image.
Today, from their plant in Lobos, Don Satur produces approximately **20 million biscuits per day**, in addition to other products, while continuing to present itself as a 100% Argentine company.
Because perhaps Don Satur's real secret was never inventing something new.
It was getting millions of people to feel like it's **"the same as always"**.
Which do you prefer: Don Satur or 9 de Oro? Let me know in the comments.
Subscribe for more stories about companies, brands, businesses, and the strategies behind the products we use every day.
#DonSatur #Business #ArgentineCompanies #Marketing #ArgentineBrands #Entrepreneurs #BusinessStories #Argentina
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https://cafecito.app/andru-impetu
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20 Comments
A cada lugar que voy siempre aparece alguien comiendo esto
Cómo Don Satur convirtió un bizcochito en un imperio
Andru - Impetu
219,658 views
How did a small bakery end up producing nearly **20 million biscuits a day**?
In this video, I'll tell you the story of **Don Satur**, one of Argentina's most recognizable brands and a company that managed to build a huge business around one of the simplest products in existence: the shortbread biscuit.
It all started with **Saturnino Martínez**, a Spanish immigrant who opened a small bakery. His biscuits became so successful that his family decided to focus almost exclusively on that product and, in 1967, began manufacturing them on a much larger scale.
Decades later, Don Satur achieved something few brands manage: becoming part of a daily routine. Whether it's mate, the office, university, travel, a corner store, or a gas station, Don Satur has become more than just a product; it has become part of a daily routine for millions of Argentinians.
Let's analyze how their business model works, why distribution was key, how they compete against brands like **9 de Oro**, why they barely changed their iconic packaging, and how they managed to industrialize their production without losing that traditional product image.
Today, from their plant in Lobos, Don Satur produces approximately **20 million biscuits per day**, in addition to other products, while continuing to present itself as a 100% Argentine company.
Because perhaps Don Satur's real secret was never inventing something new.
It was getting millions of people to feel like it's **"the same as always"**.
Which do you prefer: Don Satur or 9 de Oro? Let me know in the comments.
Subscribe for more stories about companies, brands, businesses, and the strategies behind the products we use every day.
#DonSatur #Business #ArgentineCompanies #Marketing #ArgentineBrands #Entrepreneurs #BusinessStories #Argentina
🔔 Subscribe to the channel for more real-world case studies, sales strategies, and marketing applied to businesses.
☕ Do you like the content and want to support the channel? You can buy me a coffee here:
https://cafecito.app/andru-impetu
📲 Follow me on LinkedIn: / andresarielgarcia
📲 Follow me on Instagram: / impetu.ig
📲 Follow me on TikTok: / andruu.g
📌 If you want more leads for your company, learn about our system: https://impetu.ar/