Subway once had more locations than McDonald’s and seemed destined to dominate the fast-food market forever. But after conquering every corner of the world, it began closing thousands of restaurants and losing relevance.

What went wrong?

In this video, we review the complete history of Subway: from that first location opened in 1965 by Fred DeLuca, a teenager who wanted to save money for medical school, to becoming one of the largest franchises on the planet.

We also analyze:

🥪 How it built its image as a “healthy” alternative.

💵 The success—and the pitfall—of the famous $5 Footlong.

📍 The overexpansion that led to its own locations competing against each other.

📉 The decline of its image, its quality problems, and the Jared Fogle scandal.

🌎 Its expansion into Latin America and the clash with local economies.

🔄 The new strategy with which it is trying to regain relevance.

Subway didn't fail because people stopped eating sandwiches. It failed because it stopped feeling special.

Do you still eat at Subway? Is there a location near where you live? Let me know in the comments.

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