What if you could earn $120,000 from a single novel with just 150 readers and zero social media? In this episode, Elle Griffin—writer behind The Elysian newsletter and TEDx speaker on serializing books online—explains how she uses Substack as both a newsletter and a publishing platform for fiction and nonfiction. She walks through how she built her audience through direct email outreach instead of social media, why she serialized a gothic novel one chapter per week for 42 weeks, how the subscription model earned her far more than a traditional book sale ever would, and why she chose Substack over Kickstarter. Elle also shares her approach to collaborative essay pamphlets on Metalabel, flags a Substack app problem that may be hiding your posts from subscribers, and makes the case that serialization is the future of publishing.
Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episode...
If you find the information in this video useful, please consider supporting The Indy Author!
Patreon: theindyauthor
https://www.buymeacoffee.com/mattydal...
00:00 Meet Griffin
01:13 Why Substack Won
05:05 No Social Media Strategy
13:17 RSS Reading and Fiction
21:35 Niche Novel Subscription Model
22:46 Substack Versus Kickstarter
25:53 Serialization Challenges and Future
33:42 Pamphlets Collaboration and Wrap Up
Elle Griffin writes The Elysian, a newsletter exploring utopian futures, and is the founder of the Elysian Collective, which publishes collaborative essay collections and print pamphlets on the important ideas of our time. She is the author of a forthcoming book titled "We Should Own the Economy" and also gave a talk at TEDxSaltLakeCity on “What if we release books episodically?”
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer’s Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.
What if you could earn $120,000 from a single novel with just 150 readers and zero social media? In this episode, Elle Griffin—writer behind The Elysian newsletter and TEDx speaker on serializing books online—explains how she uses Substack as both a newsletter and a publishing platform for fiction and nonfiction. She walks through how she built her audience through direct email outreach instead of social media, why she serialized a gothic novel one chapter per week for 42 weeks, how the subscription model earned her far more than a traditional book sale ever would, and why she chose Substack over Kickstarter. Elle also shares her approach to collaborative essay pamphlets on Metalabel, flags a Substack app problem that may be hiding your posts from subscribers, and makes the case that serialization is the future of publishing.
Show notes, including extensive summary and transcript, at https://www.theindyauthor.com/episode...
If you find the information in this video useful, please consider supporting The Indy Author!
Patreon: theindyauthor
https://www.buymeacoffee.com/mattydal...
00:00 Meet Griffin
01:13 Why Substack Won
05:05 No Social Media Strategy
13:17 RSS Reading and Fiction
21:35 Niche Novel Subscription Model
22:46 Substack Versus Kickstarter
25:53 Serialization Challenges and Future
33:42 Pamphlets Collaboration and Wrap Up
Elle Griffin writes The Elysian, a newsletter exploring utopian futures, and is the founder of the Elysian Collective, which publishes collaborative essay collections and print pamphlets on the important ideas of our time. She is the author of a forthcoming book titled "We Should Own the Economy" and also gave a talk at TEDxSaltLakeCity on “What if we release books episodically?”
Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. More at mattydalrymple.com. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She writes nonfiction books for authors; her articles have appeared in Writer’s Digest magazine; and she is a Partner Member of the Alliance of Independent Authors. More at theindyauthor.com. She also guides professionals in building their presence through a sideline or second act through her platform From Expertise to Authority. More at theindyauthor.com/authority.