Sunscreen used to live in the beach bag. Now it's a daily skincare step.
On this episode of First Press, a Press On Ventures podcast, Madeline Litvack and Josh Neckes break down the sunscreen category: how it moved from seasonal to everyday, the problems legacy products never solved, the new brands reshaping the shelf, and what makes a sunscreen brand defensible.
Learn more about Press On Ventures: https://presson.vc
First Press is a video podcast from Press On Ventures, an operator-led early-stage fund investing in consumer brands. Each episode features founders, operators, and category deep dives on where consumer is going next.
Sunscreen used to live in the beach bag. Now it's a daily skincare step.
On this episode of First Press, a Press On Ventures podcast, Madeline Litvack and Josh Neckes break down the sunscreen category: how it moved from seasonal to everyday, the problems legacy products never solved, the new brands reshaping the shelf, and what makes a sunscreen brand defensible.
Learn more about Press On Ventures: https://presson.vc
First Press is a video podcast from Press On Ventures, an operator-led early-stage fund investing in consumer brands. Each episode features founders, operators, and category deep dives on where consumer is going next.