Da CIOCCOLATI ITALIANI a GIOIA GROUP: costruire un gruppo nel FOOD RETAIL | Vincenzo Ferrieri š¦š
The Founder's Journey
1,100 views
Before building Gioia Group, Vincenzo Ferrieri seemed destined for a career in finance.
After graduating from Bocconi University and gaining initial experience in investment banking and private equity, in 2009 he changed direction and opened the first Cioccolati Italiani in Milan with his family.
From that first store began a journey that led to expansion in Italy and abroad and the creation of Gioia Group, a food retail "basket company" that today brings together Cioccolati Italiani, Bun Burgers, and Futura Pizzeria Romana, as well as the new JB Burger project developed with Joe Bastianich.
In this episode of The Founder's Journey, Vincenzo shares what it means to scale a format, build and manage multiple brands, work as a family, and continue to innovate after more than 15 years in food retail.
A conversation about growth, scalability, and what it means to transform a single store into a group.
š² Follow The Founder's Journey: https://linktr.ee/thefoundersjourney?...
šļø Host: Sveva Moroni
00:00 Intro
01:29 From pastry shop to Bocconi: Vincenzo's origins
03:16 Finance and the choice to change direction
05:28 The idea of āāCioccolatitaliani is born
08:10 Why chocolate and not just ice cream
09:55 The first challenge: opening in the former McDonald's
13:23 The 2009 debut and the first big success
15:49 A bigger dream: building a chain
18:20 From word of mouth to growth brand
9:16 PM From startup to international brand
12:46 AM How new products are born
10:01 PM The birth of Gioia Group
1:13 PM From Cioccolatitaliani to a brand platform
1:34 PM Joe Bastianich, new projects and the future of the group
1:07 AM The board
Da CIOCCOLATI ITALIANI a GIOIA GROUP: costruire un gruppo nel FOOD RETAIL | Vincenzo Ferrieri š¦š
The Founder's Journey
1,100 views
Before building Gioia Group, Vincenzo Ferrieri seemed destined for a career in finance.
After graduating from Bocconi University and gaining initial experience in investment banking and private equity, in 2009 he changed direction and opened the first Cioccolati Italiani in Milan with his family.
From that first store began a journey that led to expansion in Italy and abroad and the creation of Gioia Group, a food retail "basket company" that today brings together Cioccolati Italiani, Bun Burgers, and Futura Pizzeria Romana, as well as the new JB Burger project developed with Joe Bastianich.
In this episode of The Founder's Journey, Vincenzo shares what it means to scale a format, build and manage multiple brands, work as a family, and continue to innovate after more than 15 years in food retail.
A conversation about growth, scalability, and what it means to transform a single store into a group.
š² Follow The Founder's Journey: https://linktr.ee/thefoundersjourney?...
šļø Host: Sveva Moroni
00:00 Intro
01:29 From pastry shop to Bocconi: Vincenzo's origins
03:16 Finance and the choice to change direction
05:28 The idea of āāCioccolatitaliani is born
08:10 Why chocolate and not just ice cream
09:55 The first challenge: opening in the former McDonald's
13:23 The 2009 debut and the first big success
15:49 A bigger dream: building a chain
18:20 From word of mouth to growth brand
9:16 PM From startup to international brand
12:46 AM How new products are born
10:01 PM The birth of Gioia Group
1:13 PM From Cioccolatitaliani to a brand platform
1:34 PM Joe Bastianich, new projects and the future of the group
1:07 AM The board