60系2台目のオーナーが語る、プリウス14位転落の理由
プリU
24,205 views
A year and a half ago, I released a video on this channel titled "Is the new Prius really not selling well?"
My conclusion at the time was that "saying it's not selling well is an exaggeration." This time, we'll check the answer.
In 2025, annual sales were 63,717 units, ranking 14th. This is a drop to 76.3% of the previous year's sales. The drop in ranking is a fact.
However, the reasons aren't limited to the four commonly cited online factors: "expensive," "unattractive," "image," and "economic conditions."
Based on monthly data from the Japan Automobile Dealers Association and testimonies from dealerships, I'll add two less-discussed reasons.
I've owned three generations of Priuses—30-series, 50-series, and 60-series—for 13 years, accumulating approximately 150,000 km.
Moreover, this is my second 60-series. I drove a U-grade Prius from April 2023 and switched to a Prius PHEV in July 2026, 3 years and 3 months later.
As someone of the same generation who is still paying for a car that's said to be selling poorly, I'll speak without shying away from the numbers.
▼ Table of Contents
0:00 It's being said again that it's "not selling well"
1:30 Have the numbers really fallen? (Actual data from 2023-2026)
3:21 Examining the four reasons on the internet one by one
6:48 The reason nobody is talking about is the "faucet"
8:53 As someone who pays for a car that's being criticized every month
10:58 The answer will be revealed this winter
▼ What you'll learn from this video:
The details of the "decline" in 2025: 63,717 units sold, 14th place, and a 76.3% decrease compared to the previous year.
The results of examining four theories—"high price," "unfashionable," "image," and "economic conditions"—one by one with data.
The true nature of the "valley" appearing in monthly sales figures (1,422 units in May 2024 / approximately 2,900 units in August 2025).
The view that the opening and closing of orders acts as a "faucet" that determines the number of units sold.
The fact that June 2026 saw 5,034 units sold, a 112.8% increase compared to the previous year, marking the first time this year that sales have exceeded the previous year's figures.
▼ Main Sources
Japan Automobile Dealers Association "Passenger Car Brand Ranking by Common Name" (Annual and Monthly)
Automotive Magazine Dealer Interview Article (March 2026)
Residual Value Data from Used Car Appraisal Websites
The "faucet" (relationship between order suspension and sales volume) is my observation based on dealer testimonies and monthly data. It is not Toyota's official view.
▼ Related Videos
Is the New Prius Really Not Selling Well? A Thorough Data Analysis (February 2025 / Source of This Video's Answer)
新型プリウスは本当に売れていない？データで徹底検証
▼ Tell Us in the Comments
Please tell us your "reasons for choosing" or "reasons for not choosing" the Prius.
If you have switched cars, please also tell us what you switched to.
A comment I received a year and a half ago became the material for this video. I will do the same next time.
▼ About the Channel
The Prius channel reviews the new Prius (60 series) from an owner's perspective.
I hope this is helpful for Prius owners and those considering purchasing one.
Subscribe to our channel: @priuschannel
#Prius #NewPrius #60SeriesPrius #PriusPHEV #SalesFigures
20 Comments
パールとパノラマルーフの白黒コントラストが本当にカッコよかった
ミサイルとかロケットと揶揄された30、50のリベンジの為かトヨタの本気度が違うのがハッキリ分かります。
車体から足周り、ステアリング、ブレーキ系を徹底的に改善し、それに無敵くらいの電子制御による安全アシスト機能。
運転して楽しいし、疲れない。
これはもう異次元です。
で、このスタイル。もう憧れの外車も要らなくなりました。
生涯60プリウスに乗る事を誓います。(自動運転になるまでは‥‥😅)
東京都民のPHEVだけは売れてるかもしれないけど、他の人達は買いたく無いですよね
補助金のお陰でリセールが低くなるのが見えてるから
いくら設定をユルユルにしても市街地、高速、交差点等至る所で勝手にブレーキ踏む。
メータパネルの欲しい情報がカスタム表示できない（見づらい）
メータパネル、ハンドル、シフト、シフト下のパーキングスイッチ周り、アームレスト、の位置関係が絶妙に悪い。（アッチを立てればコッチが見えずみたいな）
シフトやパーキングスイッチ周りなんて、中身空洞のハリボテなのに無意味に強調したデカさ高さにある。（室内空間を狭くしているだけ）
ハンドルを左手で握ったままアームレストに肘をつこうとしても届かずに、手前のPブレーキホールドボタンに触れて勝手にホールドされる。（こんなほぼ使用しないスイッチここにつけるな）
60のアームレストはダルシムくらい腕が長くないと遠くて逆に疲れる。
エアコンの物理ボタンが横一列に間延びし過ぎて一番左にあるA/Cボタンが遠いくせに、その隣に「内規循環」「外気導入」並んでる。イヤこの内外気切り替えボタン1個で完結できるだろ。
いかにもわざとらしく「近未来間が凄くてカッコいいでしょ！」って車。決して乗りやすくはない。
燃費は30プリから比べると10％～15％は良くなってるが、勝手にブレーキ踏みまくるデフォルトの設定では30プリより燃費悪い気がする。
高速道路でACCを90km/hセットしようとしても、どこにもない40km/h制限の標識を誤検知してメーターパネルに警告出て、しばらくセット出来ない事がよくある。（40k制限だっけ今？？って一瞬混乱するから辞めて欲しい）
たぶん近いうちに乗り換えると思う。
60検討したけど
・さすがに高い
・荷室が狭くなってる
・後部座席が狭くなってる
・運転席も乗り降りしにくくなってる
と、言うことでカローラかカローラツーリングで検討してた
けど、PHEVがEV補助金の対象で国と都を会わせると200万くらい貰えるから悩んだけど
見送った理由の「高い」以外もやっぱだめで結局bZ4Xにした
60はファミリーカー路線からスポーツカー路線に寄せまくったから欲しい層が変わってるとおもう
洗車時強めの水流で 2回くらい徹底的に砂ぼこりを落とした後で専用洗剤を良く泡立てて
スポンジで優しく洗い すすぎを徹底的にしています
粘土で鉄粉取りを2ヶ月毎くらいに行っています 車内側のガラスは清掃後純水スプレーした後
拭きあげると見やすくなりますよ
ポートレート撮影は50単のほか24-70も携えて1時間の個撮 でしたが50単のみとなってしまいました
次回はレンズ切り替えもトライします
50まではカッコいいと思わない…と言うかダサいとしか思わなかったのに60はめっちゃスタイリッシュでカッコいいと思います！！
買いたいと思う層、刺さる層が大幅にシフトしたんじゃないか？と思います
60系2台目のオーナーが語る、プリウス14位転落の理由
プリU
24,205 views
A year and a half ago, I released a video on this channel titled "Is the new Prius really not selling well?"
My conclusion at the time was that "saying it's not selling well is an exaggeration." This time, we'll check the answer.
In 2025, annual sales were 63,717 units, ranking 14th. This is a drop to 76.3% of the previous year's sales. The drop in ranking is a fact.
However, the reasons aren't limited to the four commonly cited online factors: "expensive," "unattractive," "image," and "economic conditions."
Based on monthly data from the Japan Automobile Dealers Association and testimonies from dealerships, I'll add two less-discussed reasons.
I've owned three generations of Priuses—30-series, 50-series, and 60-series—for 13 years, accumulating approximately 150,000 km.
Moreover, this is my second 60-series. I drove a U-grade Prius from April 2023 and switched to a Prius PHEV in July 2026, 3 years and 3 months later.
As someone of the same generation who is still paying for a car that's said to be selling poorly, I'll speak without shying away from the numbers.
▼ Table of Contents
0:00 It's being said again that it's "not selling well"
1:30 Have the numbers really fallen? (Actual data from 2023-2026)
3:21 Examining the four reasons on the internet one by one
6:48 The reason nobody is talking about is the "faucet"
8:53 As someone who pays for a car that's being criticized every month
10:58 The answer will be revealed this winter
▼ What you'll learn from this video:
The details of the "decline" in 2025: 63,717 units sold, 14th place, and a 76.3% decrease compared to the previous year.
The results of examining four theories—"high price," "unfashionable," "image," and "economic conditions"—one by one with data.
The true nature of the "valley" appearing in monthly sales figures (1,422 units in May 2024 / approximately 2,900 units in August 2025).
The view that the opening and closing of orders acts as a "faucet" that determines the number of units sold.
The fact that June 2026 saw 5,034 units sold, a 112.8% increase compared to the previous year, marking the first time this year that sales have exceeded the previous year's figures.
▼ Main Sources
Japan Automobile Dealers Association "Passenger Car Brand Ranking by Common Name" (Annual and Monthly)
Automotive Magazine Dealer Interview Article (March 2026)
Residual Value Data from Used Car Appraisal Websites
The "faucet" (relationship between order suspension and sales volume) is my observation based on dealer testimonies and monthly data. It is not Toyota's official view.
▼ Related Videos
Is the New Prius Really Not Selling Well? A Thorough Data Analysis (February 2025 / Source of This Video's Answer)
新型プリウスは本当に売れていない？データで徹底検証
▼ Tell Us in the Comments
Please tell us your "reasons for choosing" or "reasons for not choosing" the Prius.
If you have switched cars, please also tell us what you switched to.
A comment I received a year and a half ago became the material for this video. I will do the same next time.
▼ About the Channel
The Prius channel reviews the new Prius (60 series) from an owner's perspective.
I hope this is helpful for Prius owners and those considering purchasing one.
Subscribe to our channel: @priuschannel
#Prius #NewPrius #60SeriesPrius #PriusPHEV #SalesFigures