"I can't find what I want to do."
"I haven't decided on my career goals."

Even in that state, you can still build a career.
Our guest this time is Saki Igawa, who has experience in a variety of jobs, including the Japanese expansion of overseas brands, new business development, and PR/public relations.

She didn't have a clear career plan; instead, she dedicated herself fully to the work in front of her and valued helping the people in front of her. As a result, her career options broadened, and she eventually became the representative of Blue Bottle Coffee Japan.

Saki Igawa, who has followed a "downstream" type of career path, talks about:

・Why it's okay not to know what you want to do

・Changing your environment when you feel something is wrong

・Career uncertainties before turning 30

・Letting go of "how things should be" after divorce

・How she became involved in the Japanese launch of overseas brands

・Becoming president six months after joining as a candidate for HR

・Giving 150% to the work in front of you

And much more! We heard plenty of insightful stories that will be helpful for those struggling with their careers!

This is a must-see episode for anyone wondering, "What do I want to do?"

▼Filming Studio
Renoveru. Omotesando Showroom
▼Chapters
00:00 Opening | This episode's guest: Saki Igawa
00:49 What kind of work is involved in supporting the arrival of overseas brands in Japan?
02:22 Is your career like "mountain climbing" or "river rafting"?
03:13 Is it a bad thing to "not know what you want to do"?

04:37 Actually, I wasn't career-oriented | The beginning of Ms. Igawa's career
05:34 A new overseas business venture started by chance - work in Paris
06:48 Helping the people in front of me is my motivation for work
07:29 Why I decided to change jobs after my first company | I change if something feels off
09:09 Moving to the next company to systematically learn about new businesses
09:43 Suddenly launching a PR department | Taking on the challenge from scratch alone
11:04 I was the type to learn by "hands-on experience"
12:22 New business x PR | Taking the next step in my career
13:19 Introducing NewMe Jobs
13:53 Joining a big company by age 30? | Career setbacks
14:21 Divorce made me let go of the idea of ​​"how things should be"
14:59 New possibilities: the arrival of overseas brands in Japan
15:38 Even in river rafting, you choose your own "turning points"
16:18 Life is interesting | Divorce was the catalyst for expanding my career
16:59 I became free by letting go of the idea of ​​"having to get a perfect score"
17:19 How to deal with sensitivity | Reflecting on my 20s
18:47 Towards the Japanese expansion of overseas brands
19:36 Living in Hawaii for a year
19:42 "How I am" rather than my title "Do you want to do it?"
20:20 From Player to Manager | Encounter with Blue Bottle
20:39 Became President 6 Months After Joining the Company
21:43 Reasons for Refusing the President Position Three Times
22:10 Management Was Found at the End of Persisting with 150% Effort
22:44 Being President "In My Own Style"
22:59 The Ability to Find Interest in What's in Front of You
23:14 Don't Just Do What You're Told | Add Your Own Filter
24:00 Important Things for Increasing the Amount of Work You're Entrusted With
24:19 Ending | Thank You, Ms. Igawa!

▶Saki Igawa (CEO, Inflorescence Co., Ltd.)
After working for a major staffing company and a Japanese restaurant company, she joined Blue Bottle Coffee Japan LLC in 2014 as Public Relations and Human Resources Manager. She became the Japan Representative in 2015 and transferred to the US headquarters in 2018. Since becoming independent in 2023, she continues to work as a Strategic Brand Advisor for Blue Bottle Coffee, while also engaging in a wide range of activities including consulting on corporate branding and communication strategies, and serving as a visiting professor at a university.

Instagram: 10saki10

▶Yuri Sasagawa (CCO, NewMe Co., Ltd.)
She transitioned from a production assistant director to an announcer through a personnel change. After working at TBS Television for 8 years, she became independent. Currently, in addition to her work in radio and fashion magazines, she is involved in product development and co-managing a women-only sauna. She co-founded NewMe Co., Ltd. in June 2023. We are currently developing "NewMe Jobs," a job change service that expands the possibilities for ambitious women, "NewMe Story," a media outlet for working women, and career-themed events.

Instagram: sasagawayuri

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Please read to the end.
We welcome your questions and comments!

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▼For those considering a career change

If you are in your 20s or 30s and are considering:
・Venture companies
・Consulting firms
・Career change to a growth environment

Please feel free to contact NewMe Jobs.

Job change service for middle-to-high-class women in their 20s and 30s
"NewMe Jobs

Career con...