Mahesh Keshwala, popularly known as ‪@Thugesh‬  reveals the complete playbook behind building The Thugesh Show, one of India’s most loved and high-production YouTube roast shows.

This conversation breaks down the exact process, strategy and decision-making behind creating a successful creator-led show in today’s competitive creator economy.

We dive into:
Why Thugesh spent ₹1 crore building The Thugesh Show?
How he convinced top guests such as CarryMinati, Bhuvan Bam, Triggered Insaan, Ashish Chanchlani and Rajkumar Rao to appear on the show
What it takes to build a long-lasting IP that stands out in the crowded creator ecosystem?
Why he rejected major OTT deals and extremely high-paying sponsorship offers?
How did Thugesh got sponsors like Dominos?
The disaster of his first episode and how he recovered from it
The analytics, retention metrics and performance indicators Thugesh studies to improve every episode.

Whether you're a creator building your own YouTube show or a viewer who wants an inside look at how powerful content IPs are created, this episode acts as a masterclass in YouTube production, creator business, content strategy, team building and long-term brand building.

#thugesh #thethugeshshow

00:00 – Thugesh X TCRPod
01:27 – Cost to Build The Thugesh Show
01:57 – How Thugesh Built The Thugesh Show
06:29 – How Thugesh Trained His Editors
07:34 – Why Thugesh Invested ₹1 Crore Into the Show
09:20 – Three Key Principles Thugesh Followed
09:57 – Behind the Set Design of The Thugesh Show
11:20 – How Bhuvan Bam came to the first episode
13:42 – Why Laughter and Humor Became Core to the Show
15:33 – Making of Thugesh vs The World for JioHotstar
16:37 – Metrics Thugesh Uses to Evaluate Show Performance
18:52 – Guest Selection Filters
25:07 – Why The Thugesh Show Needed a Stylist
30:19 – How Thugesh’s Positioning Evolved in the Creator Space
32:23 – The Full Distribution and Marketing Strategy Behind the Show
36:45 – Per-Episode Sponsor vs Full-Season Sponsor: How the Economics Work
40:56 – The Breakeven Point of The Thugesh Show
41:51 – What’s Next for Thugesh and the Show
42:55 – Will The Thugesh Show Move to OTT?
45:36 – What Thugesh Learned While Working With Jio Hotstar
46:57 – How Much Thugesh Actually Earned From the Show
48:25 – Rapid Fire with Thugesh
53:22 – The Average View Duration (AVD) Thugesh Targets
55:39 – Thugesh’s Retention Hack:
56:42 – How Thugesh Creates Trailers
59:57 – What Thugesh Would Do With ₹100 Crore
01:02:38 – How Thugesh Sees AI Shaping His Career and Content
01:06:14 – Thugesh’s Full Career Timeline: From the Start to Today
01:11:34 – Thugesh’s Message to New and Aspiring Creators
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About The Creator Room:
The Creator Room is India's business-first creator show where we go deep with top creators on monetization, strategy, team building, and the real challenges behind their success. No fluff, no gossip but just honest conversations about revenue, growth, platforms, and what it takes to build a sustainable creator business. Subscribe for frameworks and insights you can actually use. #TheCreatorRoom
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