Watch Collector Ranks Watch Brands Best to Worst 2026

Watchtrader & Co

Watchtrader & Co

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Hendo joins Harry in the studio to discuss the luxury watch world and rank the brands that feature within that space. From the standards such as Rolex, Patek Philippe and Cartier. To the more niche brands like Harry Winston, De Bethune and Ulysse Nardin. Even some fashion houses have made the list: Hermes, Bulgari and Chanel.

Hendo has many hot takes, and throws up some surprises. As well as some “if you know, you know” verdicts that will probably come at no surprise to our regular viewers.

Have we missed any brands out? Where would you rank some of your brands that you follow? Let us know below in the comments.

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About WatchTrader & Co

WatchTrader & Co are an established, family-owned business dealing in pre-owned luxury watches. With boutiques in Newcastle and London, we buy, sell, and trade the most sought after timepieces from Rolex, Patek Philippe, Audemars Piguet, Richard Mille, Cartier, Tudor, and more.