The Porsche I wanted to buy despite the high price. The appeal of the 911 remains, so why did the company falter?

Looking at the sharp decline in profits in 2025 alongside the partial recovery in the first half of 2026, I explore the factors of Chinese demand, the transition to electrification, model gaps, and the costs associated with strategic changes through the lens of cars.

This article covers the characteristics and my impressions of the 911, 718, Taycan, Macan, Cayenne, and Panamera. This commentary is based on official data and does not claim to be based on personal test drive experience.

In the next comparison, we will examine the space, ride comfort, and options of the Cayenne, BMW X5, and Mercedes-Benz GLE within the same budget.

00:00 Why Did Porsche Waver?

00:30 2025 Profitability Plummets

01:19 The Romance of the 911 and the T-Hybrid

02:09 The World of Porsche Expanded by SUVs

03:02 Cayenne Prices and a Preview of the Next Comparison

03:59 Changed Choices in China

04:56 Taycan Technology and Buying Dilemmas

05:57 Macan, the Transition of Two Powertrains

06:52 The Void Left by the 718

07:45 The Roles of the Cayenne and Panamera

08:43 Electrification Timetable Revision

09:38 Costs of Strategic Changes and US Tariffs

10:35 Why You Must Distinguish Between AG, SE, and VW Numbers

11:21 First Half of 2026, Partial Recovery

12:17 The Appeal of the 911 and My Sentiments

13:08 Reasons to Choose Porsche Again

※ Performance Basis: Porsche AG Group's 2024/2025 Annual and First Half of 2025/2026. Accounting for the Automotive, Porsche SE, and Volkswagen divisions has been separated. Q3 2026 earnings are not included in the verified data.

※ Domestic pricing confirmed: Official page as of 2026-10-07. Gasoline Cayenne MY2027 from 149,900,000 KRW / Cayenne E-Hybrid MY2026 from 154,600,000 KRW. Optional features, fire extinguishers, acquisition tax, and transportation and handling costs are separate and may differ from the actual quote.

※ Taycan Charging: 2024 Improved Model Performance Battery Plus up to 320kW. The 10→80% charging time of approximately 18 minutes is based on official conditions including charger, voltage, battery temperature, and initial charge status. This is not a guaranteed value for all charging situations in Korea.

※ Videos for overseas and older model years have been separated on the screen. Manufacturer technical CG is for explaining principles and has been distinguished from actual driving footage.
Source: Porsche Newsroom / Porsche Investor Relations / Volkswagen Disclosures / Porsche Korea

2025 Annual Results

https://newsroom.porsche.com/en/2026/...

2026 First Half Results

https://newsroom.porsche.com/en/2026/...

2026 First Half Customer Deliveries

https://newsroom.porsche.com/en/2026/...

Product Strategy Revision

https://newsroom.porsche.com/en/2025/...

First Half Official Report

https://investorrelations.porsche.com...

Holding Company Accounting Disclosure (2026-09-18)

https://www.porsche-se.com/en/investo...

Domestic Cayenne Models & Prices

https://www.porsche.com/korea/ko/mode...

Narration: Studio One Audio

Production: Studio One Autovision

#Porsche #Cayenne #911

Official Video & Photo Source / © Porsche AG

Cayenne Electric SUV
https://newsroom.porsche.com/en/2025/...
Macan 4 Electric
https://newsroom.porsche.com/en_US/mo...
Macan S ICE
https://newstv.porsche.com/en/embed/1...
Cayenne generations historical compilation
https://newsroom.porsche.com/en/produ...
Cayenne development testing
https://newstv.porsche.com/en/article...
Cayenne · Cayenne E-Hybrid Coupé · Cayenne E-Hybrid SUV
https://newsroom.porsche.com/en/press...
Cayenne Coupé Electric
https://newsroom.porsche.com/de/press...
Taycan model series
https://newsroom.porsche.com/en/press...
911 S/T
https://newstv.porsche.com/en/article...
718 Spyder RS
https://newstv.porsche.com/en/article...
911 generations
https://newstv.porsche.com/en/article...
Panamera Turbo E-Hybrid

https://newstv.porsche.com/en/article...

Taycan sedan

https://newstv.porsche.com/en/article...

911 Carrera GTS T-Hybrid

https://newstv.porsche.com/en/article...

911 Carrera GTS ...