Is “freebies” becoming a new political ideology in politics?

In this video, Vikas Divyakirti explains the formation and change of political attitudes in the context of political socialization, persuasion, wish fulfillment, and social media. The discussion progresses to election promises, freebies, personality-centered politics, and performance-based politics.

The Election Commission of India has also discussed guidelines and implications of election manifestos and freebies with political parties at various times.

Learn in this video:
00:00 How are political opinions formed?
00:39 The influence of family and school
01:12 Peer groups and political socialization
01:43 Media and political attitudes
02:24 Wish fulfillment and political support
02:57 Freebies—is it a new political ideology?
03:43 The power of persuasion
07:59 How do political attitudes change?

08:37 Major Changes in Politics
12:00 From Party Politics to Person-Centered Politics?
14:25 Social Media and Political Persuasion
19:34 Pressure on Governments in the Age of Social Media
20:20 Performance-Based Politics
24:05 Persuasion and Political Slogans

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