If you’re an indie app developer who hates marketing, this video is for you.
Today I’m breaking down 3 developer-friendly app marketing strategies that helped me get 11+ million downloads across my apps. All without paid ads and without becoming a marketer.

Marketing does not come naturally to engineering minds. It definitely didn’t for me. But after building 50+ apps over the last 13 years, I discovered a handful of marketing tactics that consistently work, even if marketing drains your energy.

In this full walkthrough, I cover:
Why app marketing matters even if you hate it
How to get free, organic traffic from outside the App Store
How ASO really works
How to build a simple website that ties all your marketing together
How to run a “launch tour”
List of Websites to post your App

All of these methods are developer-friendly, scalable, and cost zero dollars.

📖 Marketing Chart: https://drive.google.com/file/d/11BT3...
🔗 Try TinyFast for Mac: https://tinyfast.app
🐦 Twitter: https://x.com/MelvinZammit

00:00 – Intro
00:40 – Why App Marketing Matters More Than Ever
01:21 – Tactic #1: ASO
02:04– ASO Ranking Factors
05:28 – How to Improve App Store Conversion Rate
07:47 – Tactic #2: Website & SEO
10:20 – Landing Page Optimisation
12:00 – Tactic #3: My App Launch Tour