Join us for a candid conversation with Wheeler Dealers legend Mike Brewer, as he dives deep into the reasons behind selling his cherished car collection, the challenges of balancing passion projects, and what’s next for his automotive empire.
Wheeler Dealers Live: https://wheelerdealer.live/
💡 What You’ll Learn in This Episode:
👉 Why Mike decided to sell his iconic cars
👉 How the classic car market is evolving
👉 Behind-the-scenes of *Wheeler Dealers*’ world tour
👉 Mike’s advice on building a personal and professional brand
Time Stamps:
00:00 – Intro & Mike Brewer’s return
01:07 – Why the business is called One Automotive
02:21 – From charity space to automotive empire
03:35 – Selling 1,000 vehicles and what changed
04:18 – Michelle’s “what’s happening” & midnight car sales
05:16 – Midlife crisis or smart investment move?
06:46 – Emotional detachment from classic cars
07:58 – The house project from hell
09:12 – The one car Mike will never sell
10:00 – Mini Cooper S vs. Porsche: Mike's favorites
11:39 – Building multiple businesses at once
13:08 – Love/hate relationship with hiring staff
14:00 – Trust and brand building in the modern age
16:45 – Online reviews and their hidden impact
18:11 – Comparing YouTube data access to TV networks
20:26 – Behind the scenes of Wheeler Dealers production
22:12 – New World Tour Series: where and why
24:57 – Choosing cars with problems for real storytelling
27:51 – Budgeting and producing each episode
29:48 – How COVID changed car show production
31:04 – YouTube vs TV: Lessons and overlap
33:15 – Mike’s view on YouTube creators like Auto Alex
34:44 – Could Mike Brewer go full YouTube?
36:10 – TV production vs YouTube: Costs and process
39:37 – Could Wheeler Dealers go full YouTube-style?
42:17 – The shots we miss on TV vs. YouTube speed
43:50 – Influencing YouTube quality from TV standards
45:08 – Wheeler Dealer Live event announcement
48:22 – Mike’s massive live events calendar
51:00 – Managing his social media solo
54:00 – Getting hacked and Meta’s lack of support
56:45 – The dark side of online impersonation
59:00 – Running a dealership in the review era
Join us for a candid conversation with Wheeler Dealers legend Mike Brewer, as he dives deep into the reasons behind selling his cherished car collection, the challenges of balancing passion projects, and what’s next for his automotive empire.
Wheeler Dealers Live: https://wheelerdealer.live/
💡 What You’ll Learn in This Episode:
👉 Why Mike decided to sell his iconic cars
👉 How the classic car market is evolving
👉 Behind-the-scenes of *Wheeler Dealers*’ world tour
👉 Mike’s advice on building a personal and professional brand
Time Stamps:
00:00 – Intro & Mike Brewer’s return
01:07 – Why the business is called One Automotive
02:21 – From charity space to automotive empire
03:35 – Selling 1,000 vehicles and what changed
04:18 – Michelle’s “what’s happening” & midnight car sales
05:16 – Midlife crisis or smart investment move?
06:46 – Emotional detachment from classic cars
07:58 – The house project from hell
09:12 – The one car Mike will never sell
10:00 – Mini Cooper S vs. Porsche: Mike's favorites
11:39 – Building multiple businesses at once
13:08 – Love/hate relationship with hiring staff
14:00 – Trust and brand building in the modern age
16:45 – Online reviews and their hidden impact
18:11 – Comparing YouTube data access to TV networks
20:26 – Behind the scenes of Wheeler Dealers production
22:12 – New World Tour Series: where and why
24:57 – Choosing cars with problems for real storytelling
27:51 – Budgeting and producing each episode
29:48 – How COVID changed car show production
31:04 – YouTube vs TV: Lessons and overlap
33:15 – Mike’s view on YouTube creators like Auto Alex
34:44 – Could Mike Brewer go full YouTube?
36:10 – TV production vs YouTube: Costs and process
39:37 – Could Wheeler Dealers go full YouTube-style?
42:17 – The shots we miss on TV vs. YouTube speed
43:50 – Influencing YouTube quality from TV standards
45:08 – Wheeler Dealer Live event announcement
48:22 – Mike’s massive live events calendar
51:00 – Managing his social media solo
54:00 – Getting hacked and Meta’s lack of support
56:45 – The dark side of online impersonation
59:00 – Running a dealership in the review era