This episode of Management Tips features Yari Brugnoni, co-founder of Not Just Analytics, a digital entrepreneur, marketer, and trainer who transformed a project launched in 2018 into a platform used by professionals, companies, agencies, and creators.

Before his entrepreneurial journey, his career spanned many different worlds, from IT consulting to project management, and even a stint volunteering in Ghana. A turning point came in 2018 with the launch of Ninjalitics, a software dedicated to analyzing Instagram profiles developed with Andrea Barbieri and initially grown through word of mouth. That project later became Not Just Analytics.

During the conversation, Yari Brugnoni retraces the company's birth, starting with the initial difficulties and the decisions that contributed to building the current team. His story provides insight into the concrete dynamics of a startup, encompassing product development, business growth, organization, and ever-increasing responsibility.

The episode also explores a deeply personal moment in his journey. Yari recounts his experience with burnout and the consequences it had on his life, sharing his experience with those who might find themselves in a similar situation today and are struggling to understand how to cope.

His journey thus offers food for thought on the relationship between professional growth, leadership, and personal sustainability. Building a company means making decisions, managing people, and navigating complex times, while also learning to recognize one's own limitations and rethink priorities and working methods.

A useful conversation for entrepreneurs, managers, and professionals interested in the world of startups, digital marketing, leadership, and team building, with a concrete look at the challenges that can accompany the growth of a business project.

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