ELA FATURA R$ 1,5 MILHÃO/ANO NO AIRBNB
Rômulo Villela - Canal do Anfitrião
30,621 views
Want to be part of our community? Join the waiting list: https://anfitriao5estrelas.com.br/curso
_________
Is it possible to start by renting out your own apartment just to make ends meet as a single mother of four and, a few years later, run a family business that manages 80 properties and projects R$ 3.5 million in sales per year? In this video, we went to São Paulo (SP), in the Vila Mariana region, to learn about the operation of Luciana and her children Henrique and Beatriz: a vacation rental manager who started by renting an apartment in Maresias just to have extra income and today runs one of the best-equipped studio rental operations in the capital, with its own cleaning team, a supervisor in each building, and facial recognition access control.
Get to know the behind-the-scenes of a business that started with inventory under the bed at home and the living room used as a storage space, and that in a year and a half went from 19 to 80 properties without spreading throughout the city: the strategy is to concentrate dozens of units within the same building. Understand why they vertically integrate their operations, how "Operation Pão de Queijo" became the company's sales machine, why internalizing cleaning and outsourcing laundry is what sustains margins in São Paulo, and why saying "no" to 27 new apartments was the most difficult, and most profitable, decision of the year.
In this video you will see:
The vertically integrated operation: why concentrating 80 properties in a few buildings, instead of spreading them throughout the city, allows for having an in-house cleaning team and supervisor in each building, and what the hidden risk is of putting all your eggs in one basket.
The NR studio and medical tourism: what is the "non-residential" typology of São Paulo, why being 3 km from 11 hospitals transforms demand, and why having two single beds has become a differentiator for those coming for surgery with a companion.
The profit margin built on upselling: why in a tight market like São Paulo's studio apartments, a 20% commission isn't enough, and how cleaning fees, laundry sales, and recurring cleaning services exceeding 14 days become a profit center within the business.
Internalizing vs. outsourcing: the exact criteria, the number of units per building, that defines when it's worthwhile to have an in-house cleaning team, why the opposite is true for laundry services, and how the partner cleaning company became a "growth partner."
The "Cheese Bread Operation": how to sell without selling, bringing coffee to the reception, reducing condominium fees with cashback, dressing the cleaning team in a marketing-friendly uniform, and winning the owner's trust even before discussing profitability.
The real numbers and the succession: R$150,000 in the first year, R$1.5 million in the second, R$3.5 million projected for 2026, and a margin of ~30%, and why the founder is "taking her foot off the gas" to pass the baton to her children.
🏠 Discover the properties in the operation on Airbnb: https://www.airbnb.com.br/users/profi...
📸 Operation's Instagram: Instagram: rentwisebrasil
Video Chapters:
00:00 - The family that manages 80 properties in São Paulo
01:45 - The family behind the operation: Luciana, Henrique, and Beatriz
02:32 - From sommelier and single mother to vacation rentals
05:43 - The timeline: from 19 to 80 properties in a year and a half
06:32 - The vertical model and the NR studio with facial recognition
09:25 - The typology strategy: sofa bed and two single beds
11:17 - Vila Mariana and the 11 hospitals: medical tourism as Demand
13:02 - Linens and the tip of the towel on top of the toilet
15:56 - The R$ 2,500 fee and the property turning over in 15 days
17:54 - Internalizing cleaning and outsourcing laundry: the criterion per building
23:23 - The 14-day rule and cleaning as a source of revenue
26:24 - The commission model (20% and 15%) and how much each studio yields
31:04 - From the stock under the bed to the family brand and the elephant logo
38:53 - The brake on the operation and the "no" for 27 new apartments
41:24 - The second building: location, subway and the guest profile
46:44 - The "Cheese Bread Operation": sales through relationship
49:09 - The cleaning uniform as marketing and the risk of verticalization
53:47 - The lean structure of 12 people and the turnover of Cleaning
1:01:53 - The real numbers: R$ 3.5 million projected and a 30% margin
1:04:16 - "Now it's theirs": the founder stepping back from the business
1:09:47 - The final tips: standardization, resilience, and upselling on a tight margin
_____________________________________________
Smart pricing for your property
https://pricelabs.co/users/sign_up?re...
Start on Booking and get 5 commission-free bookings
https://join.booking.com/r/d/6eea651a
Bring your property to us to manage
https://forms.gle/SgRH5ijZDgFGmFK68
Instagram / r...
20 Comments
ELA FATURA R$ 1,5 MILHÃO/ANO NO AIRBNB
Rômulo Villela - Canal do Anfitrião
30,621 views
Want to be part of our community? Join the waiting list: https://anfitriao5estrelas.com.br/curso
_________
Is it possible to start by renting out your own apartment just to make ends meet as a single mother of four and, a few years later, run a family business that manages 80 properties and projects R$ 3.5 million in sales per year? In this video, we went to São Paulo (SP), in the Vila Mariana region, to learn about the operation of Luciana and her children Henrique and Beatriz: a vacation rental manager who started by renting an apartment in Maresias just to have extra income and today runs one of the best-equipped studio rental operations in the capital, with its own cleaning team, a supervisor in each building, and facial recognition access control.
Get to know the behind-the-scenes of a business that started with inventory under the bed at home and the living room used as a storage space, and that in a year and a half went from 19 to 80 properties without spreading throughout the city: the strategy is to concentrate dozens of units within the same building. Understand why they vertically integrate their operations, how "Operation Pão de Queijo" became the company's sales machine, why internalizing cleaning and outsourcing laundry is what sustains margins in São Paulo, and why saying "no" to 27 new apartments was the most difficult, and most profitable, decision of the year.
In this video you will see:
The vertically integrated operation: why concentrating 80 properties in a few buildings, instead of spreading them throughout the city, allows for having an in-house cleaning team and supervisor in each building, and what the hidden risk is of putting all your eggs in one basket.
The NR studio and medical tourism: what is the "non-residential" typology of São Paulo, why being 3 km from 11 hospitals transforms demand, and why having two single beds has become a differentiator for those coming for surgery with a companion.
The profit margin built on upselling: why in a tight market like São Paulo's studio apartments, a 20% commission isn't enough, and how cleaning fees, laundry sales, and recurring cleaning services exceeding 14 days become a profit center within the business.
Internalizing vs. outsourcing: the exact criteria, the number of units per building, that defines when it's worthwhile to have an in-house cleaning team, why the opposite is true for laundry services, and how the partner cleaning company became a "growth partner."
The "Cheese Bread Operation": how to sell without selling, bringing coffee to the reception, reducing condominium fees with cashback, dressing the cleaning team in a marketing-friendly uniform, and winning the owner's trust even before discussing profitability.
The real numbers and the succession: R$150,000 in the first year, R$1.5 million in the second, R$3.5 million projected for 2026, and a margin of ~30%, and why the founder is "taking her foot off the gas" to pass the baton to her children.
🏠 Discover the properties in the operation on Airbnb: https://www.airbnb.com.br/users/profi...
📸 Operation's Instagram: Instagram: rentwisebrasil
Video Chapters:
00:00 - The family that manages 80 properties in São Paulo
01:45 - The family behind the operation: Luciana, Henrique, and Beatriz
02:32 - From sommelier and single mother to vacation rentals
05:43 - The timeline: from 19 to 80 properties in a year and a half
06:32 - The vertical model and the NR studio with facial recognition
09:25 - The typology strategy: sofa bed and two single beds
11:17 - Vila Mariana and the 11 hospitals: medical tourism as Demand
13:02 - Linens and the tip of the towel on top of the toilet
15:56 - The R$ 2,500 fee and the property turning over in 15 days
17:54 - Internalizing cleaning and outsourcing laundry: the criterion per building
23:23 - The 14-day rule and cleaning as a source of revenue
26:24 - The commission model (20% and 15%) and how much each studio yields
31:04 - From the stock under the bed to the family brand and the elephant logo
38:53 - The brake on the operation and the "no" for 27 new apartments
41:24 - The second building: location, subway and the guest profile
46:44 - The "Cheese Bread Operation": sales through relationship
49:09 - The cleaning uniform as marketing and the risk of verticalization
53:47 - The lean structure of 12 people and the turnover of Cleaning
1:01:53 - The real numbers: R$ 3.5 million projected and a 30% margin
1:04:16 - "Now it's theirs": the founder stepping back from the business
1:09:47 - The final tips: standardization, resilience, and upselling on a tight margin
_____________________________________________
Smart pricing for your property
https://pricelabs.co/users/sign_up?re...
Start on Booking and get 5 commission-free bookings
https://join.booking.com/r/d/6eea651a
Bring your property to us to manage
https://forms.gle/SgRH5ijZDgFGmFK68
Instagram / r...
*Pague bem para sua funcionária, pois a limpeza é o ápice de qualquer ambiente*!!!