Issues with testing in an ABO testing environment with 1 ad per ad set for offers you intend to scale evergreen is you're negating the entire sequencing aspect of the buying journey and optimising for ad based performance vs business results and then left surprised when you move an ad from an isolated short-term environment to a portfolio of other creatives and it tanks because it was only ever good at draining bottom of funnel temporarily, better is leverage CBO, split into concepts, minimum percentage of spend settings if you need to force spend into a concept and judge how the creatives interact with the portfolio and the business performance off the back vs did that ad get a good cost per result in a short-term timeframe in an isolated environment (charley T is the goat on this)

WOW!! so much VALUE. Thank you Daniel!!!

Banger

This is awesome thank you for all of the sauce here.

I assume this applies to B2C aka my home services clients who we run ads for

Where’s the 4 hour course it’s not linked

Hey Daniel,

Just wondering—do you already have a video editor on your side? If not, do you mind having a video editor?

Banger