0:00 A breakdown of 12 new vehicles currently struggling to sell in the Australian market in 2026.
0:50 Toyota Tundra
2:13 Mazda CX-70
3:41 Nissan Navara
5:09 Kia Tasman
6:49 RAM 1500
8:28 Cupra Formentor
9:59 Volvo EX40
11:36 Hyundai IONIQ 5
13:03 Maserati Greccale
14:24 Peugeot 3008
15:57 Jeep Gladiator
17:21 Jeep Avenger

I break down 12 brand-new vehicles that Australian buyers are walking straight past in 2026 — and the reasons behind their struggle to sell.

Using the latest VFX and Electric Vehicle Council sales data, I look at models including the Toyota Tundra, Kia Tasman, RAM 1500, Hyundai IONIQ 5 and Jeep Avenger. I cover pricing, powertrains, competition, brand confidence and the changing Australian market.

I also explain why slow sales could create negotiating opportunities, while warning that a big discount can carry risks if servicing, parts supply or resale value are uncertain.