"A driver I once bought at a high price is now being appraised at a used golf shop for a shockingly low price..."
With the unprecedented golf boom brought on by the COVID-19 pandemic subsiding, a quiet yet dramatic change is occurring in the Japanese golf market.
This video delves into the truth behind the sharp decline in golf equipment sales and the flood of clubs in the used market.

[Video Summary]
The Japanese golf equipment market, which rapidly expanded to 300 billion yen during the COVID-19 pandemic, began to shrink again in 2024.
However, the market hasn't completely disappeared. Consumers have become more discerning, shifting from an era of unconditionally buying new products to a cyclical consumption style of "selling and buying again" and "wisely choosing used or older models."
This video clearly explains the end of the era when "expensive new products automatically sold" and the future of the polarizing golf industry.

[Key points of this video]
• The background behind the rapid expansion and subsequent contraction of the golf equipment market, and the reality of the "COVID-19 bubble burst"
• The rapidly expanding "used goods market" – both a threat and fuel for the new goods market
• The conditions for a company to be chosen by modern golfers who calmly compare "performance and price"

#golf #usedclubs #golfmarket #golfpartner #NISA