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MAGA women are channeling royal style. Here's why.

Amanda Matta

107,821 views

Why are MAGA women dressing like royalty? Breaking down how prominent women in American conservative politics—like Ivanka Trump, Casey DeSantis, and Melania Trump—are taking style cues from British #royalfamily to communicate "traditional feminine values."

From coat dresses and high necklines to bold colors and perfectly coordinated family outfits, this aesthetic is more than just fashion—it’s propaganda.

My name is Amanda Matta (better known as @matta_of_fact), and I'm TikTok's #1 royals commentator with over 1.3 million followers. I'm also an expert in decoding the historical and political context behind fashion as a tool of power and control—from Tudor sumptuary laws to modern royal “relatability” tactics.

Explore the symbolism behind royal-inspired fashion, its connection to Trump’s populist-but-elitist branding, and how this hyper-feminine image reinforces regressive ideals.

👑 Do you think this visual strategy is effective? How can we push back against the subtle messaging in these curated aesthetics? Share your thoughts in the comments!

🔔 Subscribe for more videos on #royal fashion, culture, and the politics of power.
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20 Comments

@JokerzPrincezz 1 year ago

Don’t forget, Naz!s wore Chanel. Fashion is always a tool.

@orangerose27 1 year ago

I've seen a bunch of MAGA folks on twitter calling Ivanka and Melania 'our own royals,' and it's gross. The Audrey Hepburn imitation was terrible.

@ArmchairAuthorities 1 year ago (edited)

As an Indian American, Usha Vance’s outfit looked like an attempt to appear as safe to white people as humanly possible. Her outfit is essentially Ivanka’s outfit, but in baby pink—a color we typically bestow on newborn baby girls, which is rather fitting since she is literally new or being birthed on to the MAGA scene. She, unlike the rest of the cast, has to work the hardest to prove that she is safe and, won’t disrupt the status quo. To me, baby pink signals that she is safe, feminine, and most importantly, infantilized.

By contrast Ivanka picked emerald green, a color associated with royalty, tradition, and most importantly power, something Usha has yet to fully acquire.

Edit: I really enjoyed this video!!! The intersection of politics and fashion is absolutely worthy of analysis. I hope you ignore the naysayers and continue to make more videos!!! Great job!!!

@oldasyouromens 1 year ago

As a progressive who has dressed vintage for years because thats what looks best on me, the differentiation between prominent conservative women copying this style is lack of care and understanding of the structures and materials that made it work.

@mothgatherer 1 year ago

It’s giving Shein Royal family. 🙄

@rileydaugherty5845 1 year ago

I’m super fascinated by all of this! My mom tried to tell me she doesn’t think that fashion reflects politics, and this affirmed that we’re not crazy when we recognize these patterns!

@eleanorjones8613 1 year ago (edited)

The Handmaids Tale:

(In Canada, a young girl asking her mother when she sees Serena Joy)
Young girl: “Mommy is that a princess”

Mother: “No”

@madnessintomagic 1 year ago

Yeah.. they look ridiculous. Those little hats weren’t necessary at all. These cult women will never be classic or classy or “old money”. In their dreams.

@plov5 1 year ago

While this doesn't directly have to do with fashion, I think Ivanka "coincidentally" naming ALL of her children names associated with Kennedys reinforces your point of what she's doing with her fashion cosplays

@RoseoftheWood 1 year ago (edited)

My knee jerk reaction to their fashion choices, especially with the inauguration events, was "Oh, ick, gross, ewwwwww! They are trying to dress like European royals! Oh gross!" And I'm glad I'm not wrong.

Also, going along with trying to copy the look but not understanding why, it's really interesting to me that they don't seem to be wearing the proper undergarments to get the look that they are copying. The way some of the fabrics sit it looks like they are not wearing slips, which is critical for a lot of those clothes to move properly and not bunch and cling. Just an interesting factor to me.

@kendalljennings3417 1 year ago

Can Ivanka pick an outfit that Catherine hasn’t already worn?? It’s a bit embarrassing!

@lindatisue733 1 year ago

The Lady Dior bag was the one that brought down s. Korean President Yoon Sukyeol. His wife, Kim Geonhee accepted the bag as a "present" from a mega church pastor, and the acceptance violated Korea's anti graft laws. At least laws work somewhere.

@YmustTh3w0rldG0r0und 1 year ago (edited)

People who think fashion doesn't matter, should be made to wear a clown suit for the rest of their life and then tell us it doesn't matter.

@toyintoy 1 year ago (edited)

They need to educate themselves because who they try to imitate would not F with em...
Audrey Hepburn was a Hollywood actress and UNICEF Goodwill Ambassador who used her platform to promote social justice, women's rights, and humanitarian causes
Princess Diana was a prominent advocate for women's rights and other causes, including HIV/AIDS, homelessness, and children's rights
Grace Kelly, who became Princess of Monaco, was a strong advocate for women's empowerment and other causes. She used her influence to raise awareness of issues such as child welfare, racial equality, and women's rights
Meghan Markle is a champion of women's rights and gender equality

@enigma1865 1 year ago

This reminds me of late 19th-century practice where daughters of great wealth were married off to European nobility to add a title to their wealth. Good post.

@Jmmmmama 1 year ago

“First of all, I’m a leftist”
me letting out the biggest sigh of relief 😮‍💨

@fulanideedee8709 1 year ago

"Lady" DeSantis really made/makes me laugh. She really thought she was gonna be Jackie O with those ill-fitting, pastel dresses. Pure comedy.

@Sabatuar 1 year ago

As someone who loves vintage clothes and vintage hats, it kills me that it's MAGA that's wearing this stuff.

@tanyas6643 1 year ago

Someone recently did a video on female MAGA public figures and their sudden change in appearance. They thought many of these high profile women were switching to a “beauty queen” style of clothing, hair and makeup. Just look at Christi Noem or Kimberly Gillfoyle. 10 years ago, they looked so different.