Discover how Carlos Añaños went from starting a business in Ayacucho to leading the global expansion of AJE Group, the company behind Kola Real and Big Cola, with a presence in 27 countries and 40 factories. Today, he is the founder of Tiyapuy, a native potato brand that already reaches more than 15 countries, and a mentor to Peruvian entrepreneurs.

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If you have a business and want to grow it into a company, if you are looking for a partner, or if you want to invest in a franchise, this episode is for you.

Do you want to organize and structure your business so that it no longer depends on you? Write to me 👉🏼 https://franquicialab360.com/socio/es...

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How to go from business to company, and from company to corporation
Why selling well isn't enough if you don't organize your business
What profiles to hire at each stage and why you should look for people who know more than you
How to choose a partner: values ​​first, then money
Why franchising lowers risk and puts pressure on your business Getting organized
How to lead a team by differentiating between being and doing
What profitable business opportunities do you see in Peru today?

0:00 - Introduction
2:31 - Building a business in Peru
5:45 - The 5 Ps of business
10:21 - Creative, entrepreneurial, and managerial
15:46 - The Tiyapuy case
19:57 - Creating a category
22:45 - Healthy trends
25:26 - Opportunities in Peru
34:40 - Leadership and vision
40:07 - Choosing good partners
44:47 - Doing business in Asia
49:52 - Franchises and expansion
55:47 - The future of Peru
59:39 - Your perfect partner
1:01:08 - Quick questions
1:03:45 - Closing