Kay Walker has been in land for two years. In that time she has closed 45 deals with a two person team, sending nothing but range offer letters and pulling a 0.66% response rate on cold direct mail. She sat down and opened up the entire business: her mail costs, her offer tiers, her market selection, and how she finances every deal.

In this episode we cover:
00:00 Why everyone in land quietly talks about Kay Walker
01:54 115 short term rental doors and the exit that led her to land
05:09 The MLS lot she bought for $70K and sold for $140K in three days
07:03 What a real two person land business looks like
10:17 Direct mail only, range offers only, since day one
15:37 Switching the exit to a stick build when a parcel will not sell
20:51 Underwriting every acquisition for a secondary exit on day 90
22:33 4,840 letters, 20 leads, and a 0.66% response rate
26:42 Inside the $1.28 mail piece and why she still mails first class
32:14 The size of land business that is dying in this market
37:08 Her exact range offer tiers by market value
45:14 Why she stopped chasing 100% sell through rate
51:24 Double closes, seller financing, and her full money stack
58:29 Kay's first coaching cohort
1:01:35 Land Scaling Summit and what is coming next

Want the sales training that gets these deals closed on the phone? Go to https://landclosersacademy.com/schedu...

Kay will be in the room at the Land Scaling Summit, October 15 and 16 in Dallas. 80% of the attendees are already running multiple six figure net businesses, and this year is tracking 40 to 50% bigger than last.

Grab your ticket here:
https://www.landscalingsummit.com

Connect with Kay:
Instagram: @landwithkay
Coaching cohort applications are in her bio link.

#LandInvesting #SalesTraining #HighTicketSales #LandClosersAcademy #ClosersPodcast
#DirectMail #LandFlipping #RealEstateInvesting #SellerFinancing #LandScalingSummit