One men's overcoat costs $149. Another costs about $241,000. Both keep the wind out.
So what are you actually paying for? We walk through 7 levels of men's overcoats, with real 2026 prices from Zara, Suitsupply, Hugo Boss, Burberry, Zegna, Loro Piana, Brunello Cucinelli and Kiton.

What's covered:
00:00 Intro
0:54 Level 1 — The Costume
1:56 Level 2 — The Real Wool
3:16 Level 3 — The Name
4:19 Level 4 — The Mill
5:38 Level 5 — Pure Cashmere
7:01 Level 6 — Vicuña
9:58 Level 7 — The Exotic
11:02 Reality Check

All prices are U.S. retail prices checked in September 2026 and change by season. Not financial or shopping advice.

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