In this episode of LIFE OF DURDEN, we talk about a crucial rule for barbers: your social media page is your menu. If you want to sell scissor haircuts, post scissor haircuts! We also discuss the daily reality of keeping a busy barber station organized (or struggling with it), and I break down a full haircut tutorial focusing on creating movement and texture with round layers while keeping the mullet shape.

Later, I share some insight from a mentorship call about how to treat your content as a combo to bring attention, build trust, and convert clients using the OCS method. Stop posting randomly and start posting with intention!

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Want to scale your business and have a real strategy? DM me the word "OCS" on Instagram and let's talk about the mentorship.

📱 FOLLOW & CONNECT:
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Sota Studio: Instagram: sotatoronto