Prolonged price increases, driven by factors such as a weaker yen, rising raw material costs, and increased labor costs, are putting pressure on households and businesses. Faced with successive price hikes, families are finding ways to be more resourceful with their shopping and cooking, while businesses are implementing various measures to keep prices down. Meanwhile, the government has proposed a reduction in consumption tax on food products, but this has raised concerns among businesses and farmers. This report delves into the realities of the situation amidst seemingly endless price increases, exploring the "wisdom and ingenuity" being used to overcome them.

(Kansai Information Network ten., broadcast September 29, 2026)

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