Great designed hook. Very professional video and no music.
Couldn't ask for more.

Outstanding product! I have one suggestion - besides the finger molding that encourages users to hold the UltraHook correctly with the hook opening facing up, if the printing was turned so that it could be read when the hook is facing up it would be an extra reminder to hook correctly the opening facing up.

Got mine a couple years ago and love quality gear!  Next on the wishlist is the rope protecter.

I have one and it's amazing. I like mine a lot. So far no problems.

I just watched a Video about a Hook instead of porn....

Bravo to the designers and engineers. This design is perfect in every way. I'm a digital designer (UX/UI), and I'll be using this product as an example of the right approach to human center design.

It looks fancy, and sure it may be strong, but i think it’s in the same category as by-fairies-in-the-moonlight-forged golden audio connectors. Even if your whole vehicle explodes this hook is still unscratched laying between the rubble.

Dream hook..!

I'm jut in the process of gathering the steel for my front & rear offroad bumpers on my new pickup, as I'll be installing a new winch in the front (if not the rear as well) I've be taking a fresh look at equipment & accessories & I'm definitely going with Factor 55 gear & without a doubt, this winch hook will be in my new recovery setup. Great video, very concise, keep them coming!

good job on this item!

Just ordered a Silver limited color UltraHook. Very nice quaility.

I just ordered and bought my first ever Jeep. A 2021 JL Jeep Wrangler Unlimited Rubicon. I ordered it with the steel bumper group and will be adding to it a Warn Zeon Platinum 12k winch and have added to it a Factor 55 Ultrahook. I really like everything that Factor 55 makes and plan on buying a lot of their stuff!

Looks like a well thought out system. I don’t see many of these in use in SoCal for some reason.

Your UPS driver told me about you guys. These look awesome. I recently posted a video on my channel of an offroading jeep adventure and we used the winch at one point in the video. Your stuff would have been really handy.

Cool! I want one.

As he is saying the hook will be forced down, you see the opposite during their destructive test @1:35. The end of the hook that would be attached to the end of the rope moves up first. Gravity will pull it down eventually but inertial forces will act as the physics dictates in the specific situation. Maybe it is good practice to hook one way or another. Better yet understand the limitations of each part in the system, proper and improper use of each part, mitigate risks with proper procedures and understand that the possibility of a misstep and or a failure is always possible. I've not studied the topic well enough to know if hooking up is good practice but if the industry is saying so because they, through destructive testing like the one in this video and experiences in the field, have found it to be more true than not that the hook will be driven down then the destructive test in this video shows use that we should consider that practice not as a definitive conclusion but as probable outcome that should still be mitigated just incase. I was recently introduced to this company and the fact that they are willing to show destructive tests of their products is impressive. I like how you all think. Very impressed so far with the lengths you seem to be going to design, manufacture and test products. I will certainly be considering your products if that holds to be true come time for purchasing.

I’d happily review one on my channel here in Australia. It would seem Amazon USA doesn’t like aussies going direct and saving money.

Hi Mike and Justin just thought I'd let you know about a product called bogout made in Australia. I've been a fan of factor 55 for years and watch it all the time with lite brite so I thought I'd message you to see if I can get your idea and thoughts on a product called bogout. I am extremely interested in watching you guys test out this product to the extreme and giving me your open honest opinion on the product. I've been using this track myself for years but never used the actual product itself, I believe it is much safer and cancels out a lot of the use for kinetic energy recoveries or multiple vehicles being required. Would love to see an episode of you guys testing it out.

Was that a bubba rope soft shackle or a monster rigging soft shackle y’all used to test the hook

A shackle and self-locking hook will net you the same result for a fraction of the cost and be considerably stronger.