From the cattle brokerages of Iowa to the cover of Forbes, Gateway 2000 was the friendly face of the personal computer revolution, famous for its iconic cow-spotted boxes and unstoppable direct-to-consumer growth. Yet at the peak of its success, a staggering multi-million dollar loss forced its founder back into the chair to face an impending collapse. This documentary explores how a beloved brand with billions in revenue managed to unravel from within.

Behind the easy scapegoats of competition and economic shifts lies a deeper story about identity, hubris, and the danger of abandoning the very model that built an empire.

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