Starbucks brought back the Unicorn Frappuccino for one weekend and people are STILL hating it. But here's the thing — Starbucks KNOWS we hate it. They're banking on the controversy. Over 2 million drinks sold. Same recipe. No changes. This is rage-baiting at its finest.
In this video, I'm breaking down why Starbucks' marketing strategy is genius (and slightly evil), why people keep buying drinks they know taste bad, and what the internet's reaction tells us about nostalgia marketing in 2026.
Spoiler: You're giving them exactly what they expected.
What do YOU think? Is it actually that bad or are we just following the hype? Let me know in the comments.
Follow: Instagram @betty.nzeka | TikTok @betty.nzeka
Starbucks brought back the Unicorn Frappuccino for one weekend and people are STILL hating it. But here's the thing — Starbucks KNOWS we hate it. They're banking on the controversy. Over 2 million drinks sold. Same recipe. No changes. This is rage-baiting at its finest.
In this video, I'm breaking down why Starbucks' marketing strategy is genius (and slightly evil), why people keep buying drinks they know taste bad, and what the internet's reaction tells us about nostalgia marketing in 2026.
Spoiler: You're giving them exactly what they expected.
What do YOU think? Is it actually that bad or are we just following the hype? Let me know in the comments.
Follow: Instagram @betty.nzeka | TikTok @betty.nzeka