【17億回再生】モナキはなぜ売れたのか?——アラサー&アラフォー4人組がTikTok世代と昭和歌謡ファンを同時に掴んだ理由【推し活未来研究所】

推し活未来研究所

推し活未来研究所

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The Oshi Lab 🎧 New episodes every Monday at 7 a.m.

Welcome to The Oshi Lab, a warm, conversational show exploring the connection between fan culture, business and everyday life!

We unpack topics from Gen Z’s spending on the people and things they love to workplace fandom and how brands can earn devoted fans. No jargon—just relaxed, thoughtful conversations that leave you with fresh ideas and a little energy for the day. ☀️

▼ Host

Ayano Yazawa

KAZAORI Inc. (https://kazaori.co.jp/) — CEO
Ayano helps companies develop marketing, brands and new ventures around the passion of fans and communities. She also runs a balloon business that brings color to fan anniversaries and events, helping people turn what they love into something tangible.

Active bassist
She continues to perform with artists and take part in recordings.

A hands-on practitioner with insight from both sides of fandom
With first-hand experience as both a creator and a fan, Ayano explores the possibilities at the intersection of fan culture and business and shares her insights in an accessible way on the show.
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Your experiences and ideas will make the program even richer! Please feel free to join us.

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See you again Monday morning at 7am!