Kodak built the first digital camera, patented it, and was still gaining US digital camera share in 2005. So why did it file for chapter 11 in 2012? This episode argues the filings point to a profit trap, not blindness.
Explainer, not financial advice.

Sources: Associated Press, Snopes, Eastman Kodak 10-K FY1996, Time, Eastman Kodak 10-Q 2005, Tampa Bay Times, Eastman Kodak 10-K FY2012, Eastman Kodak Company, Eastman Kodak 10-K FY2011, dpreview, FUJIFILM Research & Development No. 54, WTOP News, US Patent and Trademark Office.

Chapters are in the video timeline.

Visuals: generated illustrations (no stock footage). Sources are listed above.

Chapters
0:00 The camera in the lab
1:02 The trap
3:14 Not blind
4:35 The big bet
6:11 The long fade
7:41 The filing
9:05 The verdict

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