New York City Ballet dancers wear out about 7,000 pairs of pointe shoes each year. This is because conventional pointe shoes break after just a few wears.

They all come from Freed of London, one of the world's leading ballet shoe manufacturers for nearly 80 years.

We went behind the scenes with New York City Ballet and Freed of London to find out how pointe shoes became such big business.

00:00 - Introduction
01:42 - Rehearsals at NYCB
03:02 - NYCB Shoe Room
04:30 - Shoe Fitting
05:52 - Breaking In
07:08 - Freed of London
10:25 - History of Pointe Shoes
11:21 - Gaynor Minden Pointe Shoes
15:52 - Dyeing Shoes
17:16 - Preparing for the Performance
18:30 - Nutcracker Performance
19:28 - End Credits

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This video is a translation by Insider US and contains AI-generated voices. It has been reviewed by an editor.

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