Crumbl Cookie Went Too Far Now They’re Paying The Price

Jay Reed

Jay Reed

82,150 views

Crumbl went from a viral cookie shop with massive lines and weekly flavor drops to one of the fastest-growing dessert brands in America — but that rapid expansion has also brought growing criticism.

Premium cookie prices, huge portions, constantly changing flavors, social-media hype, customer complaints, franchise pressures, and intense competition have created a very different environment than when Crumbl first exploded in popularity. As the novelty wears off for some customers, the company has to keep convincing people that an expensive dessert is worth coming back for every week.

In this video, we’re looking at the backlash surrounding Crumbl, why some customers say they’ve stopped going as often, and whether the strategy that helped the company grow so quickly could eventually become one of its biggest challenges.

Did Crumbl simply get too expensive — or did America finally get tired of the hype?

#Crumbl #CrumblCookies #Restaurants #FastFood #FoodPrices #Business

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video credit:
Why nobody eats Crumbl Cookies anymore
This video includes my commentary and reactions to publicly available TikTok content, used under Fair Use for discussion and critique.

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